Fundamentals of Event Marketing
Download the PDF: https://www.demandmetric.com/content/fundamentals-event-marketing
According to the Center for Exhibition Industry Research (CEIR), there are 14,451 tradeshow events
held annually in Canada, Mexico and the United States. Tradeshows are just one of a variety of
event types that organizations use to promote their brand and generate leads. Events have strong
appeal for many organizations because they facilitate face-to-face interaction with large groups
of customers and prospects.
This How-To Guide is designed to provide practical advice for executing an event marketing
strategy. This guide outlines use cases for event marketing, event marketing best practices, the
keys to a successful event, and a detailed action plan to begin your event marketing initiative. It is
intended for use prior to and in conjunction with our Executing an Event Marketing Plan How-To
Guide.
216 views • 10 slides
