How to Write and distribute a SEO friendly press release

1. Press Release Submission

2. What is a PressRelease? A press release or news release is a public relations tool that is used to make suggestions to journalists, editors, bloggers or other thought- leaders. The goal is to get others to publish, broadcast, post, or share information you want others to know about. In the digital age, press releases are also used as fresh content for your website and for updates on your social mediaplatforms.

3. What Press ReleasesDo ? Press releases are the most cost-effective way of building awareness about your business and what you do. Press releases have more credibility than paid advertising because they are regarded as news and are often delivered by means of a third party, i.e., a newspaper– creating the impression of an endorsement. If you write them and distribute them yourself (using free distribution sites) they arefree.

4. Return On MarketingInvestment SuccessMeasures Data from Google Analytics – make sure you have this installed before running your press release campaign in order to measure directreferral traffic Number of people completing Contact Us form or anRFP Google Alerts – create a Google Alert using the title of your press release to see where itran Social Media activity – Invitations/Likes on Facebook, Invitations/Views on Linked In, Twitter, Houzz and Pinterest followers,etc. Data from email marketingservice

5. Answer ‘Wh’ Questions PressReleases The Who, What, When,& Wow! Presenter: Denice Shuty denice@writelyyours.com www.writelyyours.com 630.338.6535

6. When to Issue a PressRelease To share important news about yourbusiness Examples: adding new services, hiring key employees, moving/expanding,offeringnewproducts,winningan award,launchinganewwebsite,etc. To announce upcoming brick-and-mortar or other event (so that people show up, write about it, blog about it, or to get media coverage). Examples: An open house, aribbon-cutting, an awards- ceremony, a grand opening, a speech or presentation, an exhibition, a webinar, etc. (distribute 30-60 days or morebefore theevent) To help manage negative publicity or acrisis Examples: To clarify information, dispel rumors, explainan unpopular action or unfortunate occurrence, correct misinformation, to reassure partners/clients,etc. To promote your company’s products, services, brand identity and position (not related to a single event, more from a general awarenessperspective).

7. How to Create a PressRelease

8. JournalisticStyle A good press release places the newsworthy angle at the very top (much as the lead paragraph of a well-written news story does), and is free of hyperbole and overtpromotionalism. Subsequent paragraphs in the press release provide the supporting material; the 5 W’s and an H; spokesperson quotations; other factsand background information; in a top-to-bottom hierarchy of importance referred to as the inverted pyramidstyle.

9. Examples of Press ReleaseTypes • The Business ActivityRelease • Not aboutselling • Positive, create excitement • Fresh, newsworthyactivity • Share on social media platforms

10. The EventRelease • Used to promote an actual event whether in person or virtual • Date/time/place specific • Share on social media platforms • Allow for leadtime

11. The Crisis NewsRelease • Can be used before or after an event • Urgency • Share on social media platforms

12. The BackgrounderRelease • Used to initiate awareness about acompany/organization • Non-datespecific • Often used as part of a media kit • Longer form than other press releases • No boilerplate needed at the end

13. Examples of Keywords, Deep Links, CompanyBoilerplate

14. Constructing the PressRelease • Keep it 1 to 2 pages inlength • Keep it in Word doc format; not a pdf or imagedoc • Include“boilerplate”informationaboutyourcompanyatthe tail-end, as well as info about other key persons and organizations germane to yourstory • Always include phone numbers and email addresses where a spokesperson can be reached on evenings andweekends • Always embed backlinks to your website, Linked In, Pinterest, Houzz, Facebook and Twitterprofiles • Include quotations andstatistics • Make relevant images easily viewable and availablefor • download • Keep headline to 60 characters orless • Use bold and italic text for keywords in the body of therelease

15. Distributing the PressRelease In the digital age, WE ARE ALLPUBLISHERS Post your press release on your website, your Facebook page,your Twitter Account, Your Linked In profile, etc. The fresh CONTENT along with BACKLINKS enhances your authority with SEARCH ENGINES. It also sends REFERRAL TRAFFIC directly to your website, and is a also a means of ENGAGING with your existing customers andallies.

16. Distributing Press Releases(cont.) Utilizing Email Marketing Platforms Email marketing platforms such as Constant Contact allow you to send your press release to all your contacts, embed images into the body of the email, and track results. There is also seamless sharing on your social mediaplatforms.

17. Press Release via ConstantContact

18. Distributing Press Releases(cont.) Paid Services and FreeServices Pressreleasepower.com Anyone can register to distribute their own pressreleases.

19. Utilizing the Services of a PRProfessional • Public Relations professionals have proprietary media listsnot • available to thelayperson • Press releases go directly to the publisher, editor or writer, not into a bigbucket • The press release will be well-written – the WOW!, print-readyand • optimized

20. Contact Us Website - www.pressreleasepower.com Skype - shalabh.mishra Telegram - shalabhmishra Whatsapp- +919212306116 Email - shalabh.mishra@gmail.com Mobile -9212306116, 8860646116