Iguana Comics and Gifts LLC

1. Iguana Comics and Gifts LLC Marketing Project Part IV: Executive Summary

2. Executive Summary Build on existing loyal base – volunteers Implement both grassroots types of Marketing and Mass Marketing Immediate actions are low cost, Moderate-High actions are high cost Build using strengths: artistic abilities, dedication, loyalties

3. Promote at high school, community college, in store • Culminate on Art Night • Monthly or Bi-Monthly • Reward • Cost=$30 (18 comics)+award Competition Cost:Low Timeframe:Immediate Return:Moderate -Expectation: Generate interest and excitement about comics and the comic world by rewarding an artist for an artistic piece in the genre.

4. Reading Material • Cost:Low • Timeframe:Immediate • Return:Moderate • Place in offices with lobbys and long waits (doctor, oil change, hotel lobby, coffee shop) • Start with 10 businesses • Tracking insert • Label “Provided by Iguana Comics” • Cost=$20 (13 comics) -Expectation: Remind people about comics, invoke some reminiscing, spark new interest in the stories/characters

5. On Screen Movie Ads • Cost:High • Timeframe:Next Year • Return:Moderate/High • 15 sec ad runs on all screens • Budget Ahead! • Run during peak season and when related movies to the genre come out • $250/month, 4 month min • Cost=$1000 (312 comics, 20 graphic novels, $1000 in gifts) -Expectation: High profile exposure to reach a large audience of people within our target market, especially during first run films in our genre.

6. Menus • Cost:Moderate • Timeframe:Within 3 months • Return:Moderate/High • Kids’ menus in restaurants like brewpubs, diners • Design/print demonstration example • Eddy’s adult menu? Archie? • Cost=$7/menu(4 comics/menu) -Expectation: Generate interest and excitement about comics and the comic world by rewarding an artist for an artistic piece in the genre.

7. In shopFrequent Buyer Stamp Cards • As an effective way to attract the frequent buyers as remain regular buyers. • From psychology, the feeling of get the free stuff is better than purchase one. • “buy 10 get your 11st one free” • Due to the most stuff price in Iguana from $2.99 to $3.99, so it will not decrease the shop profit.

8. In shopFrequent Buyer Stamp Cards -Action timeframe: Immediate -Cost: Low -Return: Low -Initial investment requirements: small business -Artistic designer: three owners -Time: 6-10 hours • -Expectation: Inspire people desires to get the free stuff and perform as the word to mouth advertisement.

9. In shopMonthly Store Fronts • Iguana comics shop is located in the main street. • Creating a colorful and compelling store front can draw new customers stop by your shops, while attract exciting customer to return. • They can paint the mirror or decorate window by Comics Posters or display many graph novels in different shape.

10. In shopMonthly Store Fronts -Action timeframe: Moderate -Cost: Low -Return: Moderate • -Expectation: Win the reputation between on foot and drive-by customers. The useful tool for advertising. -Initial investment requirements: small business -Artistic designer: three owners

11. In shopSponsoring a little league team • Sponsoring the league team is a fantastic way for Iguana dealers to advertise, gather new leads and develop prospects, in addition to supporting the community. • Display their LOGO on the bottle of water, sun hat or ball pen. • The bottle printing cost $1.44 each, the hat printing will go to $3.46 each. Therefore, I estimate the cost will from $144 to $346.

12. In shopSponsoring a little league team -Action timeframe: High -Cost Involved: Moderate -Return: Low • Expectation: Explored the reputation in community

13. Website • Cost:Low-High • Timeframe:Immediate • Return:High • www.iguanacomics.com • DIY or Contractor • Optional: • Online coupons • Email subscriber list • Blog • Online store

14. Online Advertising • Cost:Low • Timeframe:Immediate • Return:High Search Engine Optimization (SEO) Pay-Per-Click (PPC)

15. Conclusion Utilize Iguana’s strengths in creative marketing Enhance use of unique market position Build a wider diversity of marketing methods Keep costs low until marketing has proved itself

16. Thank you ! References http://ezinearticles.com/?101-Marketing-Strategies---Frequent-Buyer-Progams&id=3493539 http://wiki.answers.com/Q/How_much_does_a_post_card_stamp_cost http://wordpress.com/ http://pages.ebay.com/storefronts/start.html http://webstore.amazon.com/info/wba_try?ld=SEWBGOOBran&s_kwcid=TC|12902|%2Bamazon%20store%20website||S|b|9963146276 https://www.google.com/accounts/ServiceLogin?service=feedburner&continue=http%3A%2F%2Ffeedburner.google.com%2Ffb%2Fa%2Fmyfeeds&gsessionid=T5GsIlaRL-9a_i-NWuzUfw https://www.google.com/accounts/ServiceLogin?service=lbc&continue=http://www.google.com/local/add%3Futm_campaign%3Den%26utm_medium%3Dha%26utm_source%3Dna-us-places-afs%26utm_content%3Dna-us-places-afs http://www.google.com/ads/adwords2/ https://www.facebook.com/advertising/?campaign_id=194417723019&placement=broad&creative=5811886952&keyword=adwords+facebook&extra_1=20c21fda-d5e1-8329-eb3d-0000153b7299 http://www.google.com/addurl/?continue=/addurl http://www.bing.com/webmaster/SubmitSitePage.aspx http://siteexplorer.search.yahoo.com/submit http://www.google.com/analytics/ http://www.godaddy.com/default.aspx http://www.dancrouchblog.com/