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AAUC Board Meeting Report from May 14, 2012. Budget Situation. May State Budget Revision $16 Billion short fall $8 million make up with proposed tax increase $8 Billion with cuts other than higher education UC Funding in May Revision $52 million increase over current year funding
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Budget Situation • May State Budget Revision • $16 Billion short fall • $8 million make up with proposed tax increase • $8 Billion with cuts other than higher education • UC Funding in May Revision • $52 million increase over current year funding • $250 million cut for shortfall trigger • $1 Billion cut out of $3 Billion over last 4 years
Tax Initiative • Regents have not taken a position • President Yudof personally supports • Doesn’t believe that it is without risk • Doesn’t support the trigger • Some AAs are considering Support • AAUCSF will distribute information on the impact of the initiative for UC but not take a formal position
UC Communicationsand Outreach Campaign • Ambitious Campaign to launch late June • Elements • Advertising • Viral Social Media • Grass roots • Focus • UC Ambassadors • Opinion Leaders and Influencers • California Public
UC Communicationsand Outreach Campaign • Ambitious Campaign to launch late June • Elements • Advertising • Viral Social Media • Grass roots • Focus • UC Ambassadors • Opinion Leaders and Influencers • California Public
AAUC & Campus Updates • Focus • Strategic Planning • Revenue Generation • Student Engagement and Mentoring • UCOP is developing Corporate Partnerships • Potential to tie into campus revenue generation • AAUC Planning Committee • To develop recommendations for AAUC direction