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Competitive Analysis

This competitive analysis examines LOGO Company and 4 independent competitors in a rapidly growing industry. Learn about LOGO's focus on high-quality deliverables, its competitors' strengths, unique offerings, reputation, size, product spaces, and more. ###

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Competitive Analysis

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  1. Competitive Analysis Greg Quirk gquirk3281@rogers.com http://ca.linkedin.com/in/gregoryquirk

  2. Introduction • LOGO company is a development firm that works on projects for customers • The industry that LOGO is in is growing rapidly, particularly this area • Independent competitors prevalent • Analysis will briefly review LOGO company and 4 competitors

  3. Landscape High Competitor C Competitor A Competitor B Price (on budget, cost, etc. Competitor E Low Low High Deliverable (on time, variety, quality, etc)

  4. Introduction LOGO • Approximately 100 employees • Product space • Spaces they work in • Focus on high quality deliverables • Solid reputation

  5. Competitors Competitor C • Similar size and product space • More focus on these areas, less in this one • Unique program offering • Solid reputation • Recent hiring activity • Few overlapping clients

  6. Competitors Competitor A • Half the size • Product space: • Mobile • New company (2008), high turnover • Many overlapping clients • Limited social network

  7. Competitors Competitor B • Half the size • Product space: • Mobile • New company (2007) • Recent hires • Few overlapping clients • Limited social network

  8. Competitors Competitor E • Small size (typically one or two) • Variety of focus – only one per contractor • Reputation and reliability issues • Typically cheap • Hard to locate

  9. Competitive Analysis Please contact Greg Quirk to schedule a face-to-face presentation of the competitive analysis gquirk3281@rogers.com

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