Manuel Hubert DG Employment, social affairs and equal opportunities

1. Comprehensive sectoral analysis of emerging competences and economic activities in the European UnionPrinting and publishing sector EGIN annual Conference Lisboa 16-17 April 2009 Manuel Hubert DG Employment, social affairs and equal opportunities Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

2. Background Unit EMPL/F/3: Adaptation to change and working conditions Anticipation Preparation Management Assist restructuring processes (anticipation, preparation, management) Exchange good practices Develop and stimulate anticipative actions Comprehensive sectoral analysis of emerging competences and economic activities in the European Union Lisbon strategy New Skills for New Jobs initiative Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

3. Project objectives and stages • Objectives • Identify emerging competences and future skills needs at sectoral level based on foresight methodology • Provide recommendations to stakeholders • Basis for future actions by other actors • Collaborate with a maximum of partners • 4 Stages Diffusion of the information Validation of the results Sectoral studies Follow-up Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

4. Follow-up Diffusion of the information Validation of the results Sectoral studies Step 3: Scenarios of employment evolution until 2020 Step 2: Drivers of change Step 7: Education & training implications Step 8: Recommendations Step 1: Sector Mapping Step 4: Implications for employment and occupations Step 6: Strategic choices Step 5: Emerging competences Stage 1 – Sectoral studies methodology Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

5. Stage 2: Validation of the Results Diffusion of the information Validation of the results Sectoral studies Follow-up • Participation of social partners, Commission services (EMPL, ENTR, EAC, TREN, MARKT), other institutions and bodies (EP, CCMI, Eurofound, Cedefop) • Studies to be discussed and validated during workshop of experts in selected sector • Start study: January 2008, release expected in May 2009 • Study on printing and publishing sector realised by consortium consisting of TNO, SEOR and ZSI Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

6. Definition and coverage of the sector • Publishing (22.10): books, newspapers, journals, periodicals, sound recordings, and other publishing • Printing (22.20): printing of newspapers, printing nec, bookbinding, pre-press activities, and ancillary activities related to printing, and • Reproduction of recorded media (22.30): sound recording, video recording, and computer media. • Workshop comments: • recorded media not really covered, different activity from printing & publishing • commercial printing activities of companies & packaging not covered in study Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

7. Step 2: identifying drivers of change Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

8. Main drivers Main drivers of change for the publishing industry: • Advances in technology, affecting the organisation of work, media consumption of target audiences and therefore basic business models Main drivers of change for the printing industry: • Globalisation, increasing the vulnerability to outsourcing & offshoring and global competition • Advances in technology, accompanied by a constant need for training and develop e-business and value added services • Price and availability of paper Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

9. Step 3: Scenarios Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

10. Scenarios • Media regulation: low barriers • Environmental regulation: loose Free Transformation Free Continuation Regulated Transformation Regulated Continuation • Media Regulations: high barriers • Environmental regulation: strict Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

11. Step 4: implications for employment and occupations Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

12. Job Functions used in analysis • Managers • ICT & engineering professionals • Business & finance professionals • Journalists, editors, writers • Support staff • Pre-press workers • Production workers Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

13. Scenario implications for volume change Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

14. Step 5: emerging competences Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

15. Future skills needs for Managers - 1 Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

16. Future skills needs for Managers - 2 Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

17. Future skills needs for Managers - 2 Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

18. Steps 6 & 7: strategic choices & implications for education and training Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

19. Strategic choices – by whom? • Companies (multinational, large, SMEs, micro-enterprises) • Education and training institutes • Intermediary organisations • Trade unions • Sector organisations and chambres of commerce • Local governments • Regional and national governments • European Union Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

20. Example: Strategic options for Managers C: (companies) S: (sector organisations) E: (education & training) G: (governments) I: (intermediary organisations) U: (trade unions) Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

21. Example: Strategic options for Managers (continued) C: (companies) S: (sector organisations) E: (education & training) G: (governments) I: (intermediary organisations) U: (trade unions) Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

22. Step 8: Recommendations Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

23. Recommendations – addressed to whom? • Companies (multinational, large, SMEs, micro-enterprises) • Education and training institutes • Intermediary organisations • Sector organisations and chambers of commerce • Local governments • Regional and national governments • European Union Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

24. Recommendations – general / generic • Intensify co-operation between all relevant stakeholders • Enhance investment in human capital: cost sharing and Life Long Learning promotion • Diversify personnel in all job functions: more female workers and ethnic minorities • Improve image and visibility of the sector, but especially of the technical occupations • Focus on “soft” skills (team work, problem solving, self-management and entrepreneurship, management) Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

25. Recommendations – sector-specific • Targeted facilitation of Life-Long Learning • to up-grade skills of the work force • tailored at needs of SMEs • both hard and soft skills • Increase flexibility in working times • Strengthen co-operation in sector-specific training measures • connect education with research and innovation • tailored at needs of SMEs • More attention for interdisciplinary and multidisciplinary studies - combine hard and soft skills • Enhance transparency of the quality of training as well as improving the trans-national recognition of vocational qualifications • Bring natural science practice to the classroom and make the sector more visible Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

26. Recommendations – education and training • Strengthening generic skills and improving the visibility of the sector in primary education • Provide career guidance for labour market entrants and others (information, counselling and complementary training) • Reform and enhance flexibility of vocational education and training, and enhance collaboration between all relevant stakeholders in doing so • Strenghtening knowledge networks in higher education • Design learning alongside the value chain Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

27. Recommendations – education and training (cont’d) • 6) Co-operation to improve the information systems on skills needs and job opportunities • 7) Strengthening transparency of quality and recognition of VET • Enhance flexibility in learning forms • Include multi-skilling • Supply special courses for older workers Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

28. Dissemination and follow-up to studies Diffusion of the information Validation of the results Sectoral studies Follow-up • Publication of results in May 2009 • High level conference organised in December 2009 together with EP, EESC and CoR • Transversal analysis of skills needs across 16 sectors • Feasibility of study on the setup of sectoral councils on employment and skills Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

29. Sector councils Diffusion of the information Validation of the results Sectoral studies Follow-up • Feasibility study to: • Review existing « councils » in OECD countries • Develop options for the format of councils • Minimum objective: collect information at EU level existing information and disseminate to MS • Results from feasibility study expected Oct 2009 presentation in forum organised end 2009 Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

30. 2009 call for proposals Diffusion of the information Validation of the results Sectoral studies Follow-up • Sectoral social partners invited to explore possibilities to setup EU council in their sector • 2009 Call for proposals under Progress program • http://ec.europa.eu/social/main.jsp?catId=630&langId=en • Activities which can be co-financed: • identification of existing councils, observatories at sector level in EU countries • Networking, roundtables, exchanges of experiences with actors involved in skills identification • Need to have transnational dimension • Deadline to submitt proposals: 18 May 2009 & 1 Sept 2009 • Additional information: EMPL-04-04-01-03@ec.europa.eu Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3

31. Thank you very much for your attention! Contact: Manuel.Hubert@ec.europa.eu http://ec.europa.eu/restructuringandjobs Directorate-General for Employment, Social Affairs and Equal Opportunities – Unit F3