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Company Overview

Company Overview. Overstock.com founded in 1999 by Patrick Byrne 3 rd Largest Online Marketplace Comscore $760 Million in GAAP Sales during 2007 OSTK 10-k 2007. Analytic Objective: Improve return on advertising spend.

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Company Overview

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  1. Company Overview • Overstock.com founded in 1999 by Patrick Byrne • 3rd Largest Online Marketplace • Comscore • $760 Million in GAAP Sales during 2007 • OSTK 10-k 2007

  2. Analytic Objective: Improve return on advertising spend • Overstock improved the efficiency of marketing spend by 20% in 2007 generating over 20 million in incremental gross profit dollars • OSTK 10-k 2007 • There are three components of marketing performance that need optimization: • Traffic volume • Order conversion (% of visitors that order) • Average order size (revenue per order)

  3. Traffic Data • 160 Million Unique Visitors (2007) • 250 Million Visits (2007) • 2.5 Billion Page Views (2007) • 400 Million Searches (2007) • Currently 5,200 unique pages being tracked in Omniture

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