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Online insurance. Today and tomorrow. Azerbaijan International Insurance Forum. June 20th-21st, 2013. Rafael Azizov, Buta Insurance. What pushed rising trend of online sales. Increasing of internet penetration UK – 82% US – 78% Azerbaijan – 50% Russia – 49% Kazakhstan – 45%
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Online insurance. Today and tomorrow Azerbaijan International Insurance Forum June 20th-21st, 2013 Rafael Azizov, Buta Insurance
What pushed rising trend of online sales Increasing of internet penetration UK – 82% US – 78% Azerbaijan – 50% Russia – 49% Kazakhstan – 45% Turkiye – 42% Georgia – 37% Ukraine – 31% Source: International Telecommunications Union for 2011 2. Simple, Fast, Inexpensive & ComfortableService Progress in online payment systems New Smartphone trend as a driver for mobile sales
Online insurance in the Region Russia Turkiye
Online insurance in Azerbaijan. Where we stand Azerbaijani insurers use the following online sub-channels: Selling corporate website Social Media - Facebook - LinkedIn Partner internet resources
Social Media as an online sales channel • Social Media is a great instrument for online insurance, • even if the insurer does not have the selling website. • Social Media – the best place to start! • To start the online selling on Facebook, the insurer need to increase: • - Target audience • Interesting content • Developing Facebook application integrated to the corporate website • or to partner platform
Rafael AzizovDeputy CEOButa Insurancerafael.azizov@butasigorta.az Thank you for your attending!Feel free to ask any questions.