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Bryan Herta Autosports -- Barracuda Racing IndyCar Team

Bryan Herta Autosports -- Barracuda Racing IndyCar Team. Social@Scale. Social Media Needs. Grow a stagnant social media community Bring awareness to the BHA brand Provide Value to Sponsors with BHA’s Social Media base. Requirements. Grow Social Media Community(s)

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Bryan Herta Autosports -- Barracuda Racing IndyCar Team

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  1. Bryan Herta Autosports-- Barracuda Racing IndyCar Team Social@Scale

  2. Social Media Needs • Grow a stagnant social media community • Bring awareness to the BHA brand • Provide Value to Sponsors with BHA’s Social Media base

  3. Requirements • Grow Social Media Community(s) • Identify IRL Fans & Advocates • Provide a Social Media Fan Base that Sponsors Can See as Value for their Sponsorship Dollars

  4. Sprinklr: Social eXperience Management Oversee all social media activity Ability to Monitor Ability to Engage Ability to Manage

  5. Sprinklr Tools:Listening Insights • Discover & Analyze Fan Sentiment Around BHA Team & Drivers • Listen for Mentions & Conversations about BHA Team Sponsors • Develop strategies to Interact with Influencers that can Affect Sponsors

  6. Sprinklr research: Sprinklr conducted market research around the Indy 500 and Coca Cola 600 over Memorial Day weekend.

  7. Sprinklr Tools:Listening Insights • Discover trends & conversations related to the business

  8. Sprinklr Tools:Listening Insights

  9. Sprinklr Tools:Social MediaCommand Center • Actionable Insights that Go Anywhere, and Everywhere • Ability for Team Members to Manage Workflows • Gives BHA a Central Location to Interact with Fan Base

  10. Sprinklr Providesa Helping Push • Get Deep Audience Insights • Real-Time Listening, Measurement and Response • Provides Corporate Infrastructure for Social Media Management

  11. Results with Sprinklr • Reinvigorate Stagnant Social Media Community • Grow Awareness Around BHA Brand • Provide a qualified and targeted audience to Sponsors

  12. What our customers are saying

  13. Sprinklr Recap NEED: Grow loyal social media fan base WHY: Meet needs of sponsors with large Race Team social media footprint HOW-TO: Sprinklr gives that helpful push with Social eXperience Management RESULTS: Helps grow a large, loyal social media community that will A) be brand advocates for the Race Team B) a large number of potential eyes that have specific likes and preferences that are marketable to sponsors C) develop segmented, very targetable list of potential customers as return collateral for sponsors.

  14. Questions? sharvey@sprinklr.com 864-735-8505

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