Corporate Indirect Communications

1. Corporate Indirect Communications 26th November 2007 – draft 2

2. Corporate Indirect Communications Project • Identify Top 1000 UK companies and define the business sectors they operate in • Prioritise Business Sectors in terms of volumes & risk • Identify and qualify the most appropriate Trade Associations to communicate 21CN messages to members in priority sectors • Also identify and qualify the horizontal Trade Associations across all sectors that are concerned with telephony; and shortlist them • Develop content for all collateral with help of CP expertise, including corporate specific Q&A and switched-on website additions • Gain approval of the key sectors, trade associations and collateral by the communication working group prior to any contact being made with trade associations • Representatives from Consult21 / switched-on will manage the : • Priority TAs – phone call and follow up meeting • Back up TAs – Email/letter with tool kit information (Press Releases/ presentations etc)

3. Progress Report • Following a communication working group conference call on 26 Nov 2007, the top 1000 businesses in the UK have been segmented into 9 Business Activity Sectors • The most relevant Trade Associations have been initially defined for each sector – subject to further qualification • The top companies in each sector have also been defined – purely as examples, not to be communicated with

4. Financial 200 Retail 170 Industrial & Manufacturing 480 IT & Telecoms 30 Utilities 15 Government, Health & Education 15 Resellers & Indirect Channels 50 Security & Alarms 10 Business Services 30 TOTAL 1,000 Top 1,000 UK companies

5. Trade associations Financial Services Authority (Regulator) British Bankers Association (BBA) Securities Industry & Financial Markets Association Institutional Fund Managers association Association of British Insurers (ABI) Life Insurance Association (LIA) Finance & Leasing Association Building Societies Association (BSA) Association of Investment trust Cos London Investment Banking Assoc Institute of Risk Management Consumer Credit Trade Association UK payments Association (APACS) Top company examples Citibank Holdings HSBC Holdings UBS Ag Barclays Bank group Lloyds TSB plc Nat West Bank Group HBOS The Royal Bank of Scotland Aviva Prudential Legal & General Standard Life Friends Provident Old Mutual ICAP 1) Financial sector - Banks; Insurance; Investment

6. Trade associations The British Retail Consortium (BRC) Institute of Grocery Distribution Global - The National Retail Federation Wine & Spirit Trade Association The National Pharmacy Association Association of the British Pharmaceutical Industry The Federation of Petroleum Suppliers The British Beer & Pub Association Top company examples Tesco Sainsbury Alliance Boots Debenhams Group Marks & Spencer W H Smith HMV John Lewis Kingfisher group GUS Wm Morrison Group IKEA Argos Next 2) Retail - Supermarkets, Multiples, Dept. Stores

7. Industrial and manufacturing trade associations National Microelectronics Institute (NMI) BEAMA (British Electrotechnical & Allied Manufacturers Association) Chemical Industries Association (CIA) British Printing Industries Federation Association of Electrical & Mechanical Trades British Cables Association Association for Information Management Top company examples Glaxo Smith Kline Unilever Proctor & Gamble ICI BAE Systems British American Tobacco Astra Zenica Diagio SAB Miller Shell Imperial Tobacco Group Cadbury Schweppes Anglo American Xstrata Johnson & Johnson Kimberly-Clarke 3) Industrial & Manufacturing (General)

8. Automotive trade associations Society of Motor Manufacturers & Traders (SMMT) British Vehicle Rental and Leasing Association Automotive Distribution Federation British Industrial Truck Association The Association of Car Fleet Operators Top company examples Ford Europe Vauxhall (GM UK) Volkswagen Group UK Honda Motors BMW GNK Plc Toyota Motor Manufacturing UK Nissan Motors UK Renault UK Peugeot UK 3) Industrial & Manufacturing (b. Automotive)

9. Transportation & AviationTrade associations Confederation of Passenger Transport UK (Bus, coach, rail, metro operators) Association of International Courier and Express Services Railway Industry Association Airport Operators Association British Air Transport Association International Air Transport Association (IATA- Global) Civil Aviation Authority (CAA- Regulator) Freight Transport Association (FTA) British Ports Association The British Business and General Aviation Association British Airport Services and Equipment Association International Union of Aviation Insurers Top company examples Royal Mail Holdings Carnival Corporation Network Rail Ltd Arriva Group First Group GNER English Welsh and Scottish Rail Holdings TNT UK Ltd DHL Ltd British Airways American Airlines Delta – United Airlines BAA Ltd BAE Systems 3) Industrial & Manufacturing (c. Transport & aviation)

10. Travel and Leisure sector Trade Associations ABTA (The Association of British Travel Agents & Tour Operators) British Hospitality Associates (Hotels and Catering) Fitness Industry Associates Association of Leading Visitor Attractions British Association of Leisure Parks, Piers and Attractions ltd. (BALPPA) Top company examples Thomas Cook Tui Europe Ltd The Travel House Camelot group Tote Bookmakers Ladbrokes Ltd Time Warner Ltd Walt Disney Ltd ITV Network Ltd Kuoni Travel Ltd The BBC Allied Leisure Holdings Premier Travel Inns Hilton Hotels 3) Industrial & Manufacturing (d. travel & leisure)

11. Construction & property trade associations The Construction Federation The National House Builders Federation National Federation of Building Construction Industry Council Construction Plant-Hire Association Construction Equipment Association The Construction Products Association The National Association of Estate Agents Top company examples Bovis Homes Ltd Bow Homes Ltd Wates Group Ltd Redrow plc HBG Construction Ltd Laing O’Rourke Sir Robert McAlpine The Miller Group Balfour Beatty Costain 3) Industrial & Manufacturing (e. Construction)

12. Trade associations Software Industry Federation National Microelectronics Institute (NMI) The United Kingdom IT Association British Computer Society/Communications Management Association (CMA) Federation of Communication Services (FCS) The Federation of the Electronics Industry Entertainment & Leisure Software Publishers Association Computing Suppliers Federation Communications & information technology Association (CITA) Wireless Broadband Association Top company examples Software house Int Inc Hewlett Packard Ltd Dell Corporation Toshiba Info systems Eds Ltd Symbol technologies Computer Sciences UK SAS Ltd Cable & Wireless O2 Vodafone Orange T Mobile Car Phone warehouse Virgin Media 4) IT & Telecoms sector

13. Trade associations Energy Industries Council Association of Electricity Producers (all UK producers of electricity) Nuclear Industry Association The Renewable Energy Association Oil and Gas UK Association British Water Society of British Gas Industries Top company examples Centrica Ltd Npower Ltd British Energy Powergen Edf Energy Crown Energy Scottish Power United Utilities National Grid Thames Water Holdings Ltd Severn Trent water Drax Group 5) Utilities sector

14. Trade associations NHS Confederation British Healthcare Trades Association Local Government Association Universities UK National Association of Head Teachers Professional Teachers Association Association of University Administrators Association of University Teachers Association of Teachers and Lecturers BCN – British College of Nursing BMA – British Medical Association British Health Care The University & College Union The University Companies Association The British Council Top company examples NHS BUPA Ltd PPP Ltd General Healthcare Group Nuffield Hospitals CAPIO Healthcare Westminster Healthcare The Open University Learndirect Pearson Group Plc QA-IQ Protocol Group The Home Office Ministry of Defence (MOD) HM Revenue & Customs (HMRC) 6) Government, Health & Education sector

15. Trade associations The Global Technology Distribution Council ( GTDC) Association of Service & Computer Dealers International (ASCDI) Federation of Wholesale Distributors The Independent Trade Association of Computing Specialists Electrical Distributors Association Federation of Petroleum Suppliers Top company examples Intel Corporation Costco Wholesale Corus Trading EDF Trading Makro Wholesale Alcoa UK Holdings Tetrapak Holdings Avanti Comms Group GFE Electrical Wholesalers YP Electronics Compass Group 7) Resellers & Indirect Channels sector

16. Trade associations The British Security Industries Association ltd. Defence Manufacturers Association Joint Security Industry Council (dealings with govt etc) British Locksmiths Association International Professional Security Association National Security Inspectorate Top company examples Group4 Securicor Chubb UK Ltd ADT Security Co Cybertrust Reliance Security Global secure Systems Integralis Ltd Symantec Delta Security Ltd Postini 8) Security and Alarms sector

17. Trade associations Management Consultancies Association (MCA) Institute of Business Advisors Association for Conferences & Events The Recruitment and Employment Confederation The Advertising association The IPA The Institute of public Relations Top company examples Accenture (UK) Ltd WPP Group Hays plc Manpower Group UCB Celltech Omnicom Ernst & Young Avis Group Europe World Fuel Services Europe Rentokil Initial Services 9) Business Services sector In the Charities and Voluntary sector, there are no examples in the top 1000 companies but for reference, the key trade associations are the Charities Aid Foundation and The Association of Charitable Foundations (ACF)

18. 25 Horizontal Trade associations (across sectors) • Confederation of British Industry (CBI) • The British Chambers of Commerce • Institute of Directors (IOD) • British Brands Group • British Quality Foundation • British Standards Institute • Health and Safety Commission & Executive • Institute of Practitioners in Advertising • Institute of Scientific & Technical Communications • The Association of Chartered Certified Accountants • Chartered Institute of Management Accountants • Institute of Chartered Accountants • Institute of Management Consultancy

19. 25 Horizontal Trade associations (across sectors) • Internet Services Providers Association • Mail Order Traders Association • Engineering Industries association • Facilities Management Association • Newspaper Publishers Association (NPA) • Professional Computing Association • Periodical Publishers Association • Institute of Public Relations • Public Relations Consultants Association • Quality & Business Standards Alliance • Quality Assurance Association • Quoted Companies Alliance

20. Next Steps Dec 2007 • Collate content for materials from CPs • Finalise the collateral requirements • Trade Associations will be further researched to ensure their membership include the profile of individuals at large Corporates. (primarily IT directors/managers and Facilities Managers). The size of relevant membership and their channels of communication with their members and willingness to engage will also be assessed Jan 2007 (on approval of the above) • Consult21/switched-on representative commence contact with trade associations