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Q3 2013 MEDIA PACK

Q3 2013 MEDIA PACK. THE MAGIC AUDIENCE Q3 2013. Magic has increased its listenership by 92,000 on the last quarter, and now reaches 1.97 million listeners every week .

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Q3 2013 MEDIA PACK

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  1. Q3 2013 MEDIA PACK

  2. THE MAGIC AUDIENCE Q3 2013 • Magic has increased its listenership by 92,000 on the last quarter, and now reaches 1.97 million listeners every week. • Magic 105.4 is No. 1 in London with more listening to the station than any other commercial station. Magic is therefore commercial market leader with a share of 6.0%. • Magic listeners tune in for a total of 12.4 million hours every week. • 55% of Magic listeners are aged 15-44 and 45% aged 45+ • 50% of Magic listeners don’t listen to Heart or Capital. • The average age of a Magic listener is 42. • Magic 105.4 reaches 2.9 million listeners across the UK Source: RAJAR Q3 2013 Average Age Base: All Respondents

  3. PROGRAMMING HIGHLIGHTS • Magic Breakfast with Neil Fox reaches 643,000 listeners, and has an audience share of 4.8%. • More Music Drivetime with Angie Greaves is commercial market leader with a 6.0% share and has 702,000 tuning in weekdays at 1700-2000. • Gary Vincent has a 6.6% market share making it commercial leader. He attracts 854,000 listeners each week. • Paul Phear is the commercial number one for adults 25+ between 1300-1700, pulling in an audience of 700,000 and a market share of 6.0% of this audience. • Mellow Magic is the number 1 commercial music show every evening for reach and share. • Denise Van Outen is commercial number one amongst adults 15+ with 6.9% market share and 207,000 listeners every Saturday 1300-1500. • Kim Wilde has a commercial market leading share of 6.4%, and reaches 313,000 listeners between 1000-1400 on Sundays. • Rick Astley is commercial market leader on Sundays 1400-1600, drawing an audience of 206,000 tuning in each week and a market share of 8.2%. Source: RAJAR Q3 2013

  4. OUR AUDIENCE… • 25-54 year olds are our strongest audience. • 67% of listeners are affluent ABC1’s. • Females account for 56% of the Magic audience. • Magic has an average age of 42 Source: RAJAR Q3 2013 Source: RAJAR Q2 2013 Average Age Base: All Respondents

  5. MON-FRI WEEKLY REACH IN LONDON Source: RAJAR Q3 2013 Magic 105.4 TSA

  6. WEEKLY REACH IN LONDON Source: RAJAR Q3 2013 Magic 105.4 TSA

  7. MARKET SHARE IN LONDON Source: RAJAR Q3 2013 Magic 105.4 TSA

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