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MEDIA PACK Quarter 4 2013

MEDIA PACK Quarter 4 2013. Reach - CFM still has more listeners than any other commercial or bbc station in the area ( 111,000 ). Adult audience - CFM is the number one station for 25-54 year olds in the area ( 61% reach).

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MEDIA PACK Quarter 4 2013

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  1. MEDIA PACK • Quarter 4 2013

  2. Reach - CFM still has more listeners than any other commercial or bbc station in the area (111,000) Adult audience - CFM is the number one station for 25-54 year olds in the area (61% reach) Robbie Dee in the morning reaches 66,000 listeners every week while Antony Collins has the most popular station between 3 and 7, with more listeners than any other station (61,000) Weekly Reach – 111,000 (44%) Total Hours – 971,000 Average Hours – 8.7 Market Share–19.0% Source: RAJAR, CFM TSA, 12 months PE Dec 2013 30 16 54 8.7 23 74% 247 95 39 8.3 138 56% 34 20 58 4.0 27 81% 39 20 52 7.6 27 71% 45 21 46 11.2 29 64% 100 19 19 9.9 29 29%

  3. Weekly Reach [000s] Source: RAJAR, CFM TSA, 12 months PE Dec 13 *Does not cover whole TSA

  4. Market Share [%] Source: RAJAR, CFM TSA, 12 months PE Dec 13 *Does not cover whole TSA

  5. Listenership by Age Group Source: RAJAR, CFM TSA, 12 months PE Dec 13

  6. Listenership – Gender & Social Profile Source: RAJAR, CFM TSA, 12 months PE Dec 13

  7. CFM Radio & ITV1 Border Audience Profile % TV Source: BARB 3 months to Dec 13 Base: Border ITV Radio Source: RAJAR, CFM TSA, 12 months PE Dec 13 All figures 16+

  8. CFM Vs. Local Press Comparisons CFM weekly reach vs. Press Average Issue readership Radio Source: RAJAR, CFM TSA, 12 months PE Dec 13Press Source: JICREG Data at 01/10/13

  9. Ways to use Radio today! Airtime Online Data capture SMS Advertorials Research Sponsorship RADIO Promotions Podcasting Sampling/street team Vodcasts Events

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