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hikeAday : Web Mining Final Demo

hikeAday : Web Mining Final Demo. Yu-Jean Chen Hanhan Wu Eric Chen Joseph Yu. Introduction. What is hikeAday ? hikeAday helps you find the best hiking trails, a day’s trip from your location. Project Overview. Objectives

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hikeAday : Web Mining Final Demo

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  1. hikeAday: Web Mining Final Demo Yu-Jean Chen Hanhan Wu Eric Chen Joseph Yu

  2. Introduction • What is hikeAday? hikeAdayhelps you find the best hiking trails, a day’s trip from your location

  3. Project Overview • Objectives • Create a modern Web 2.0 website with practical business application • Utilize 10+ APIs • Incorporate web mining capability • Business Component • Technology Considerations

  4. Competitor Analysis • Our Main Competitors • Yelp! • Google Maps • localhikes.com • Aside from localhikes.com, Yelp! and Google Maps not tailored for hiking enthusiasts • hikeAday has potential to capture untapped market

  5. Business Model • Revenue sources? • Google AdSense • Use Google’s service to display ads on website • Leasing banner ad-space • Similar to AdSense, lease space on webpages for advertising • Affiliate program with eBay and Amazon • Affiliation with eBay and Amazon will bring in traffic and revenue

  6. Functionality Improvements Version 2 • Find best route to trails • Online Shop • Search for lodging • Browse shared photos, videos and social media • Recommendation • Version 1 • Find trails near user’s location • Weather Forecast • Google Translator • Facebook Share

  7. Web Mining Component • Unclear user input gets scientific advice • Spidering and Parsing for data collection • Jaccard function measures similarity • Data structures & JSP+Servlet

  8. APIs and System Structure MS SQL Server 2008 Website Amazon EC2

  9. Technologies Used • Hosted on Amazon EC2 Cloud • Programming Languages • HTML • Javascript • JSP • PHP • Development Software • Dreamweaver CS 5.5 • Eclipse IDE with Tomcat Server • WAMP

  10. Peer Contributions • Yu-Jean Chen: Front-End, Amazon EC2 setup, PowerPoint (Demo 1) • Joseph Yu: Front-end, server connectivity, PowerPoint (Demo 2), paper • Hanhan Wu: Backend, APIs, data mining • Eric Chen: Backend, APIs, server connectivity

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