presents Events Without End: How to Create, Sustain and Celebrate a New World! with Professor Joe Goldblatt Executiv

1. presents Events Without End: How to Create, Sustain and Celebrate a New World! with Professor Joe Goldblatt Executive Director

2. As I was saying… 28 Years Ago.

3. JW Marriott Learning System What am I Hearing? What Else Do I Need to Know? 150-200% ROI 50-75% ROI

4. Happy New Year!New Year’s Resolutions Write down one personal resolution, write down one career resolution, and write down one hope for the future of human kind. Where is the alignment between our hopes and our personal and professional resolve (plans) to make these dreams come true?

5. A leader must first and foremost be a good listener. Terry Singleton, CSEP, CDMP ISES International Past President Atlanta, Georgia

6. Agenda, Learning Outcomes • How to understand the evolution of special events field from the agricultural, industrial, and post industrial (technology) economies to now become events without end. • How to approach the fourth age of special events development. • How to generate greater pre and post event profitability through the seamless integration of technology. • How to develop new technological platforms to promote efficiency and profitability for your event organization. • How to analyse mega event case studies to learn what makes the great ones great through mass media event communications.

7. Agenda, Learning Outcomes • How to extend and increase the guest experience through pre and post event technological support. • How to develop on site high touch experiences through personalization and customization of the guest experience. • How to utilize and apply design to generate new revenue streams. • How to measure and evaluate your success in real time to improve performance and increase funding in the future.   

8. Induction Presentation: Events Management Wednesday 15th& 16thSeptember 2010 Queen Margaret UniversitySchool of Business, Enterprise and Management Slangeva! 1000 years 4567 Billion Years 20 million planets just like ours?

10. NVA Speed of Light • Evolution: From Agricultural to Transformational to Communal • Profitable: Travel, Tourism, Equipment, Memories • Technology: Embedded, Events without End • http://www.youtube.com/watch?v=ygXLm8UfKdg

11. The Kaleidoscope • Kalos: Beautiful • Eidos: Shape • Scope: To Look At • Sir David Brewster, 1816, Scotland • Charles G. Bush, 1818, USA

12. Our Swans

13. The Swan’s Creativity • Genus: Cygnus • Swan from svan: sound, sing! • Monogamus, they mate for life. • Hindus, “A saintly person is one who has the ability… To be in the world without being attached to it.

14. Juvenal “Rara avis in terris nigroquesimillimacycno” A good person is as rare as the black swan. Source: Satires, VI, 165

15. Special events have the power to change the world, one person at a time. Deborah Borsum, CSEP, CERP, CMD ISES International Past President Chicago, Illinois

16. High impact, Hard to predict, and Rare events. Source: Nassim Nicholas Taleb, 2007 The Black Swan Black Swan Theory (Event)

17. Examples ofBlack SwanTheory • World War I, • Personal Computers, • The Internet, • 11, September, 2001, and • The Global Economic Crisis

18. World War I The Personal Computer The Internet 11, September 2001 The Global Financial Crisis Jet Airplane Automation Global trade Barriers to Travel and Trade Collapse of Financial Markets The Black Swan Outliers and the Events (Outcomes)

19. Post World War I and World War II • Communications Technology • Jet Airplane • Prosperity

20. The Rising Tide of Special Events • 1851, The Great Exhibition in London • Improvements in Transport Infrastructure • Increase in Commercial Accommodation • Global trade and competition

21. What is the Difference Between an Event Planner, an Event Architect and an Event Curator? 40% higher fees.

22. Creative Influences • Disney • Marriott • Pritzker

23. Disney • Architecture of Comfort

24. Modern Architecture • Louis Sullivan: Form Follows Function

25. Post Modernist Architecture • Frank Lloyd Wright

26. John Portman, Atlanta, Georgia

28. “Practice isn't the thing you do once you're good. It's the thing you do that makes you good.” Malcolm Gladwell, Outliers, The Story of Success, 2008, Little Brown & Company

29. Who Would Have Predicted… This Decade’s Outliers? (2000-2010) • Google: (2002) 70% of all searches, $20 billion per year (turnover) • Wikipedia: (2001) 25 times the size of Encyclopaedia Brittanica • Twitter: Iran – revolutionary intervention • Comment is Free (www.guardian.co.uk/commentisfree): (2006) 100,000 writers, editors • BBC iPlayer: (www.bbc/iplayer) (2007) Boundless time • iPhone: (2007) 1 billion applications downloaded • Craigslist (www.craigslist.org) (2000) 600 cities, the end of newspaper classified advertising • Facebook: 600 million people and 3 million annual events • iTunes U (web.mit.edu/itunesu/ ): University content • Spotify: (www.spotify.com) 6 million music tracks Source: The Guardian, (2010)

30. Technology will have the greatest future impact upon the special events industry. Tim Lundy, CSEP ISES International Past President Highlands, North Carolina

31. “By the time the average person finishes college, he or she will have taken over 2,600 tests, quizzes, and exams. The right answer approach becomes deeply ingrained in our thinking. This may be fine for some mathematical problems where there is in fact only one right answer. The difficulty is that most of life isn’t this way. Life is ambiguous; there are many right answers- all depending on what you’re looking for. But if you think there is only one right answer, then you’ll stop looking as soon as you find one.”

32. Reverse Thinking • What is the antithesis of your idea? • Swimming with water. • Swimming with no water.

33. “Creativity is not just about connecting things. Creative people connect experiences they’ve had and synthesize new things.”Steve Jobs, 1955-2011 “

34. Alvin Toffler’s Third Wave and Future Shock • First Wave: Agrarian (18th century) • Second Wave: Industrial revolution (19th century) • Third Wave: Post Industrial (information) (mid 20th century) • Future Shock: Too much change in too short a period of time (1963)

35. Eventology and the Experience Economy Agricultural Industrial Service Experience Transformation Community – Communal Communitas Source: Pine & Gilmore, 2000

36. Positing The Fourth Wave • Events without end. • Convergence and hybridization of face to face and virtual. • Black Swans flying in formation.

37. Five Phases of the Next Shock for Special Events and their New Revenue Streams • Teasing and Flirting (Internet) • Group Dating (Internet and Some Face to Face) • Individual Romancing (Face to Face) • Relating (Internet and Face to Face) • Mating for Life (Internet)

38. 1. Teasing and Flirting • Data mining • Information architecture • Push or Pull? $ Cooperative advertising?

39. 2. Group Dating • The offer • The location • The dream $ Micro pre events, auxiliary programmes, transport and accommodations

40. 3. Individual Romancing • The destination • The dream fulfilled • The magic and mystery revealed $ Pre events, transport, accommodations, fees, post events

41. 4. Relating • The conversation continues ad infinitum • Avoiding collision • Promoting collaboration $ On line networks, advertising, webinars, MOOCS, qualifications

42. 5. Mating for Life • Staying in touch (CRM) • Refreshment • Realignment • Providing solutions • Creating new opportunities for personal and professional growth $ New programme development, new services offered for additional fees, new multi generational events created

44. The experience the guest enjoys from fresh ingredients prepared on site in their presence is paramount. Michael Loshin, JD ISES International Past President

45. Ageing: Emphasis on Sense of Taste The Special Event The Special Event

46. New Event Enterprises • ASAE, ICCA, MPI, PCMA focus on nutritious and healthy meals for delegates. • Customization of meals. • Thrive Meetings & Events • Smart, Green & Delicious. Tracey Stuckrath, CSEP, CMM, CHC, CFPM

47. Meals During Lent • Offer options. Giving extra choices between entrees can help diners accommodate their individual sacrifices while allowing others to enjoy their traditional favourites. • Include vegetarian meals. Since meat is such a commonly avoided food during Lent, it makes sense to include tasty vegetarian choice that also provides protein. • Go vegan. Vegan options make it easy to let those who give up meat and/or dairy follow their special diets without complication. But, again, make sure you include a protein. • Simplify dessert. Let participants opt for a fresh fruit dessert, and consider serving dairy-based toppings on the side during this period. • Think a la carte. In Lent, it may be easiest to offer as much of an a la carte approach as possible to maximize individual choice. Source: www.thrivemeetings.com

48. Victor Turner… Communitas in rituals refers to liminality (time out of time), marginality, inferiority, and equality. Source: Mathieu Deflem, Ritual, Anti-Structure, and Religion: A Discussion of Victor Turner's Processnal Symbolic Analysis, Journal for the Scientific Study of Religion, 30(1):1-25, (1991), Victor Turner,

49. Dinner Anyone?

50. Restaurant in Brussels Dinner Anyone?