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Project 1 Online advertising

Project 1 Online advertising. Nan Zhou Hand drawn Noodle house. Mengxu Chen. background. Nan Zhou Hand Drawn Noodle House 1022 Race St. Philadelphia PA 19107 Tel: 215-923-1550 http:// nanzhounoodlehouse.com /. background. History of Nan Zhou Pulled Noodles

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Project 1 Online advertising

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  1. Project 1Online advertising Nan Zhou Hand drawn Noodle house Mengxu Chen

  2. background Nan Zhou Hand Drawn Noodle House 1022 Race St. Philadelphia PA 19107 Tel: 215-923-1550 http://nanzhounoodlehouse.com/

  3. background History of Nan Zhou Pulled Noodles Over 160 years (Ching Dynasty) Northwest of China Nomadic people Broth + Chili oil + Radish + Fresh green + Beef/Mutton + Noodles Photo: http://nanzhounoodlehouse.com/photos.html

  4. Creative Brief Compelling Offer Authentic & Delicious Different choices Low price Fast service Convenient location

  5. Creative Brief Target Audience Philadelphia area Chinese student Fan of noodles and Chinese food People work or live nearby

  6. Creative Brief Competitive landscape Competitors Another noodle house in Chinatown Asian restaurant Advantage Delicious food Low price Disadvantage No Wi-Fi No delivery Cash only

  7. Creative Brief Goals for this project Attract local people in Philadelphia Raise the popularity

  8. Design process Browse reviews on Yelp and Zagat Summarize the feature that most people like Springy noodles Rich broth for the soup Fantastic meats Cheap Find pictures on Flickr Start design on Photoshop

  9. Design strategy Static Banner Ads Brand • Traditional Chinese noodles Location Website • Menu • Contact information • Yelp reviews 240X400 Vertical Rectangle

  10. Design strategy Static Banner Ads Brand • Traditional Chinese noodles Location Website • Menu • Contact information • Yelp reviews 336X280 Large Rectangle

  11. Design strategy Static Banner Ads Brand • Traditional Chinese noodles Location Website • Menu • Contact information • Yelp reviews 250X250 Square Pop-up

  12. Design strategy Static Banner Ads Brand • Traditional Chinese noodles Location Website • Menu • Contact information • Yelp reviews 160X600 Wide Skyscraper

  13. Design strategy Static Banner Ads Brand • Traditional Chinese noodles Location Website • Menu • Contact information • Yelp reviews 468X60 Wide Skyscraper

  14. Design strategy Animated Banner Ads Brand • Traditional Chinese noodles Slogan • “We provide you amazing noodles!” • “Cheap but Amazing.” • “Authentic, springy, hand-drawn.”

  15. Design strategy Advertising Media Websites Philly.com/food Media Kits http://www.phillyflipbook.com/2013MediaKit/files/assets/downloads/page0026.pdf

  16. Design strategy Advertising Media Websites Dealmoon.com

  17. Design strategy Advertising Media Websites Spcnet.tv Media Kits http://zh.spcnet.tv/advertise.php

  18. Design strategy Advertising Media Websites Visitphilly.com Media Kits http://www.visitphilly.com/toolkit/advertise/

  19. Design strategy Advertising Media Websites Yobus.com

  20. Design strategy Metric for measuring success The number of customer record The number of website viewers

  21. Thank you!

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