primary wave entertainment

1. Under the Primary Wave umbrella there are two core businesses, Primary Wave Music Publishing and its’ sister company, Primary Wave Entertainment. Primary Wave Entertainment is a powerhouse talent management company that provides full access and opportunities for their clients, working closely with them to guide their careers and achieve their goals across the entertainment landscape. Collectively, the new talent management roster includes: CeeLo Green, Melissa Etheridge, Fantasia, Cypress Hill, Eric Benét, Brandy, Yanni, Plain White T’s, producer/DJ Audien, plus music writers/producers Jon Levine, DANJA, Mag and Mitch Allan; and the Film/TV roster includes, Golden Globe winner Gina Rodriguez, MayimBialik, Elle McPherson, Emmy award winner Kristin Chenoweth Gabrielle Union, AJ Cook, William Fichtner, Nia Long, Donald Faison, Paula Patton, Mike Epps .

2. Primary Wave Talent Management passionately and meticulously guides the careers of our clients to enhance, shape, and extend their brand — providing a solid foundation for longevity in an ever-changing industry. From multi-platinum selling recording artists to hit-making songwriters and producers, we represent some of the biggest and brightest brands in entertainment. We leverage the full strength of Primary Wave’s internal resources to ensure our clients’ creative and commercial success. Our talent management division is powered by all divisions of Primary Wave including our in-house press division, A&R/writer-producer relations team, our branding company Brand Synergy Group, digital marketing arm BrightShop, as well as our in-house film, television, video game, commercial advertising and TV development team.

3. Primary Wave Music Publishing strives for excellence in the pursuit of catalogs that not only reflect great songwriting, but moments of culture. Beginning with the acquisition of works by Kurt Cobain (Nirvana), Steven Tyler (Aerosmith), and John Lennon (The Beatles/John Lennon), Primary Wave Music Publishing has expanded to not only work with legendary artists, but we look towards the future, focusing on integrating all aspects of creative acts – old and new – and leaving their impact on culture and creative opportunity.

4. Primary Wave’s Film & TV Division produces original content and serves as the studio on multiple productions including those stemming from the various assets with Primary Wave’s overall creative roster.a

5. Brand Synergy Group is a lifestyle consulting company that connects brands with music, entertainment, sports and the culinary industry to deliver innovative marketing solutions with measurable results. We bring Vision, Thought, Creativity, Partnership and Activation seamlessly and effectively to our clients. Founded by music industry and brand executives, we make sense of the business of entertainment.