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GROUP 1

GROUP 1 Arora Shweta | Betbeze Paul- Hadrien | Dong Naichang | Papoutsi Chrysanthi | Zeb Shafiqa. ROOT DEFINITION.

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GROUP 1

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  1. GROUP 1 AroraShweta | BetbezePaul- Hadrien | Dong Naichang | PapoutsiChrysanthi | ZebShafiqa

  2. ROOT DEFINITION • A senior staff owned system (CRM) to respond to growing subscription rates and collect customer data by means of a set-top box and phone calls, in order to improve efficiency and increase profit. Group 1

  3. RICH PICTURE Sales staff 3 Group 1

  4. USE CASE DIAGRAM -1/2 Group 1

  5. USE CASE DIAGRAM -2/2 Group 1

  6. FEASABILITY STUDY – 1/2 • TECHNICAL: • Cut-over plan shows how to get one clean database • Set-top box allows to display any information on TV • Remote allows full and simple interaction • LEGAL: • Establish new policies for data privacy • Secure data by encryption methods • ORGANIZATIONAL: • No real change to the organizational structure • One issue: decision process involves Sales and Mkting Group 1

  7. FEASABILITY STUDY -2/2 • SOCIAL: • Project fosters renewed communication • Improves efficiency of various deptt fast approval • New CRM will show latest products to every BU • Set-top box reduces calls  No lagging BU • ECONOMIC: • Creation of clean database  better customer targeting • No extra cost: customers already own a set-top box • Will increase call-centre efficiency • Competitive advantage for cross and up-selling packages • Better customer service Group 1

  8. MOCK UP Group 1

  9. CONCLUSIONS Group 1

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