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Our Panties Have Pockets!

Our Panties Have Pockets! . The product. Panties with Velcro pockets Category: practical underwear Product direct to the customer. Benefits. Girls can put whatever they want: credit cards, ID, money… Girls don’t need to wear clothes with pockets or handbags when they go out at night.

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Our Panties Have Pockets!

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  1. Our Panties Have Pockets!

  2. The product • Panties with Velcro pockets • Category: practical underwear • Product direct to the customer

  3. Benefits • Girls can put whatever they want: credit cards, ID, money… • Girls don’t need to wear clothes with pockets or handbags when they go out at night

  4. Segmentation • Gender: female • Age: between 14 and 30

  5. Target Girls aged from 14 to 30 who wants to take their things safely in any situation

  6. Unique Selling Proposition (USP) • Keeps things safe • Convenient • Practical • Fashionable

  7. Price • Strategy: the product gets quickly into the market • Regular: 1 for $4.99 3 for $11.99 5 for $20 • Seasonal price, special packaging or special models: 1 for $7.99 2 for $11.99 • Delivery: $ 0.99 for amount $20. Free for more than $20.

  8. Pull strategy • Social networks • Websites • Meetings with school and universities • Fashion shows in discos • Posters in hair salons, school/university restrooms Promotion

  9. Place Step 1: • Internet (website) • Meetings Step 2: • Supermarkets (in the handbag section)

  10. Thank you We hope you appreciated our product !!! Contact us!http://nico-osaka.sakura.ne.jp/panties/contact.html

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