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SWOT Analysis

SWOT Analysis. Dr. Clive Vlieland-Boddy. Tools/Methods of Analysis Results Interpretation. TOOLS AND METHODS. SWOT Strenghts, Weaknesses, Opportunities and Threats Analysis. Other Tools. Economic Development Scenarios. Using SWOT Analysisto determine the true ‘today’ position.

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SWOT Analysis

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  1. SWOT Analysis Dr. Clive Vlieland-Boddy

  2. Tools/Methods of Analysis Results Interpretation TOOLS AND METHODS SWOT Strenghts, Weaknesses, Opportunities and Threats Analysis Other Tools Economic Development Scenarios

  3. Using SWOT Analysisto determine the true‘today’ position • Sample SWOT Chart (that you can customize) • The objectives of S, W, O and T • SWOT analysis suggested key areas • Integration is key • Getting to ‘one version of the truth’ • Obtaining the definitive ‘Where We Are Today’

  4. Internal factors WEAKNESS is a limitation, fault or defect in the region that will keep it from improving the innovation system, e.g. • Limited number of start ups in the region; • Peripheral location and low population density; • High degree of long-term unemployment; • Lack of cooperation between companies; • Etc.

  5. External factors OPPORTUNITY is a favourable situation in the region's environment, e.g. • Availability of EU funds and programmes; • New markets through increased internationalisation; • New educational opportunities; • Cross-border cooperation; • Global increase for demand in tourism services; • Etc.

  6. External factors THREAT is an unfavourable situation in the region's environment that may potentially damage the strategy, e.g. • Increasing of energy prices; • Termination of regional development funding; • Decrease of population; • Emigration of high-qualified labour force; • Etc.

  7. SWOT Design • One SWOT strategy for the whole region; or • A set of SWOT strategies • Relevant if different views of the actors involved in the SWOT process; • E.g. a regional economic strength may be regarded as a weakness from environmental point of view; • May be structured along different sectors (economic, environmental, social, etc) or target groups (companies, public agencies, R&D sector, etc).

  8. SWOT Analysis – Main Steps Strenghts 1 2 3 Weaknesses 1 2 3 Scaning of Regional Environment Analysis of Strenghts and Weaknesss Analysis of Opportunities and Threats Opportunities 1 2 3 OS Actions OxSx OxSx OxSx OW Actions OxWx OxWx OxWx TS Actions TxSx TxSx TxSx TW Actions TxWx TxWx TxWx Threats 1 2 3 SWOT Matrix

  9. Using SWOT as a Basis for Regional Development Strategy The strategy shall define priorities and actions that • Build on STRENGTHS; • Eliminate WEAKNESSES; • Exploit OPPORTUNITIES; • Mitigate the effect of THREATS.

  10. SWOT Golden Rules • Be realistic about the strengths and weakness of your region when conducting the SWOT; • Avoid generalSWOT! It should always be specific; • Distinguish between where your region is today and where it could be in the future; • Keep your SWOT short and simple.

  11. Development Scenarios • An alternative to SWOT analysis • Development scenarios are not predictions or forecasts of the future! • They intend to explore a number of wide-ranging „possible futures“ and access their implications for the region and its main actors

  12. Development Scenarios – Main Steps Identification of Regional Drivers and Regional Issues Development Scenario 1 Development Scenario 2 Assessment of Regional Drivers and Dependency Analysis Elaboration of Dependency Matrix Development Scenario 3 Development Scenario 4

  13. weaknesses Disadvantages of proposition? Gaps in capabilities? Lack of competitive strength? Reputation, presence and reach? Financials? Own known vulnerabilities? Timescales, deadlines and pressures? Cashflow, start-up cash-drain? Lack of Management Succession? Continuity, supply chain robustness? Effects on core activities, distraction? Reliability of data, plan predictability? Morale, commitment, leadership? Accreditations, etc? Processes and systems, etc? strengths Advantages? Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, likely returns? Managerial Experience and Succession? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioural? opportunities Market developments? Competitors' vulnerabilities? Industry or lifestyle trends? Technology development and innovation? Global influences? New markets, vertical, horizontal? Niche target markets? Geographical, export, import? New USP's? Tactics - surprise, major contracts, etc? Business and product development? Information and research? Partnerships, agencies, distribution? Volumes, production, economies? Seasonal, weather, fashion influences? threats Political effects? Legislative effects? Environmental effects? IT and Service developments? Competitor intentions - various? Market demand? New technologies, services, ideas? Vital contracts and partners? Sustaining internal capabilities? Obstacles faced? Insurmountable weaknesses? Loss of key staff? Sustainable financial backing? Economy - home, abroad? Seasonality, weather effects?

  14. Remedy, Eliminate or Exit Maintain, Build, Leverage & Share Prioritise and Optimize Counter, Evasive Moves or Controlled ‘Detonation’ Subject under Analysis:- weaknesses Disadvantages of proposition? Gaps in capabilities? Lack of competitive strength? Reputation, presence and reach? Financials? Own known vulnerabilities? Timescales, deadlines and pressures? Cashflow, start-up cash-drain? Continuity, supply chain robustness? Effects on core activities, distraction? Reliability of data, plan predictability? Morale, commitment, leadership? Accreditations, etc? Processes and systems, etc? Management cover, succession? strengths Advantages? Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, likely returns? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioural? Management cover, succession? Baselined Current State threats Political effects? Legislative effects? Environmental effects? IT and Service developments? Competitor intentions - various? Market demand? New technologies, services, ideas? Vital contracts and partners? Sustaining internal capabilities? Obstacles faced? Insurmountable weaknesses? Loss of key staff? Sustainable financial backing? Economy - home, abroad? Seasonality, weather effects? opportunities Market developments? Competitors' vulnerabilities? Industry or lifestyle trends? Technology development and innovation? Global influences? New markets, vertical, horizontal? Niche target markets? Geographical, export, import? New USP's? Tactics - surprise, major contracts, etc? Business and product development? Information and research? Partnerships, agencies, distribution? Volumes, production, economies? Seasonal, weather, fashion influences?

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