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From Visions to Reality Road Show II Mexico in European Union

From Visions to Reality Road Show II Mexico in European Union. Final conference in Bratislava, student presentation. Utilization of gaze tracking in crowdsourcing of an image processing task. Ignacio MOREDA , Jorge L. TINOCO Jakub ŠIMKO, Peter PAJONK.

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From Visions to Reality Road Show II Mexico in European Union

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  1. From Visions to Reality Road Show II Mexico in EuropeanUnion

  2. Finalconference in Bratislava, studentpresentation Utilization of gaze tracking in crowdsourcing of animageprocessingtask Ignacio MOREDA, Jorge L. TINOCO Jakub ŠIMKO, Peter PAJONK UniversityofEconomics in Bratislava Slovak UniversityofTechnologyin Bratislava

  3. Content • Background • Problem • Solution • Experiment • Business idea REALITY project,Final conference in Bratislava, Student presentation

  4. Background • ¿What is Crowdsourcing? • Solving a task by a crowd of people. • Characteristics: • Require human labor. • Simple tasks. • Solved redundantly. • Organized trough software platforms. REALITY project,Final conference in Bratislava, Student presentation

  5. Background • Examples: • Wikipedia • ReCaptcha • Amazon Mechanical Turk REALITY project,Final conference in Bratislava, Student presentation

  6. Background • ¿Whatis Gaze Tracking? • Technique to gather information based on the eye movement. • Measures the point of gaze or the motion of the eye relatively to the head. • Use of a Gaze Tracker for measuring eye positions and movement. REALITY project,Final conference in Bratislava, Student presentation

  7. Problem • A need to innovate or create a new technique based on gaze tracking and crowdsourcing in order to gather useful data for an specific field. • Keywords: • Data Feedback. • Crowdsourcing & Gaze Tracking. • Idea for a better product commercialization. REALITY project,Final conference in Bratislava, Student presentation

  8. about • Market research software • User-friendly interface • Faster and efficent tasks • Accurate data • B2B It’sa chameleonictool. A competitive advantage for agencies. REALITY project,Final conference in Bratislava, Student presentation

  9. placement • E-commerce • Shipping worldwide • Lower cost • Support for customers REALITY project,Final conference in Bratislava, Student presentation

  10. price Kamaleon’s strategy will be based on penetration pricing • Quickly customer attraction • 20% below competitors REALITY project,Final conference in Bratislava, Student presentation

  11. promotion Kamaleon’s strategy will be based on 60% branding & 40% sales • Customer engagement • Online campaign • Print ad campaign on specialized magazines • Sponsorship on marketing events REALITY project,Final conference in Bratislava, Student presentation

  12. Doesitwork? • Product placement validation • 86%- 100% tracking REALITY project,Final conference in Bratislava, Student presentation

  13. Doesitwork? REALITY project,Final conference in Bratislava, Student presentation

  14. finances Initial Investment (USD) REALITY project,Final conference in Bratislava, Student presentation

  15. Finances ROI REALITY project,Final conference in Bratislava, Student presentation

  16. HELPFUL • HARMFUL EXTERNAL INTERAL REALITY project,Final conference in Bratislava, Student presentation

  17. From Visions to Reality www.fromvisionstoreality.sk

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