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Highlight report Wk 5

Highlight report Wk 5. Group D: GlobalCoolTrends || Belgium. Benjamin de Kuijf, Fabian Devroye, Lucinda Rosheuvel, Menno Hoogeland, Marlou Ansems. Trends. Amsterdam visitor profile. 85.4 % walking around the city 72.8% Visit Museums 68.8% Go out for dinner 60.7 % Shopping

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Highlight report Wk 5

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  1. Highlight report Wk 5 Group D: GlobalCoolTrends || Belgium Benjamin de Kuijf, Fabian Devroye, Lucinda Rosheuvel, Menno Hoogeland, Marlou Ansems

  2. Trends

  3. Amsterdam visitorprofile • 85.4 % walking around the city • 72.8% Visit Museums • 68.8% Go out for dinner • 60.7 % Shopping • 59.3% Visit pubs, café • 42.3% Visit Canals • 25.9% Visit the red light district • 23.4% Visit a coffeeshop • Each leisure visitor visits an average of 2.4 museums • 24% Business travelers spend 24% more than their leisure counterparts • Tourism in Amsterdam = 5 billion euros

  4. Main reasons to visit Amsterdam • 38% Culture, history, old city, canals • 25.8% Atmosphere • 24.3% Museums • 14.4% Reputation • 11.3% Shopping • 10.9% Must go once in life

  5. Desk research Belgiantourists • Mainreasons to visit Amsterdam: 38% Culture, history, old city, canals 25.8% Atmosphere 24.3% Museums • More than 20% of Flemishpeople have already been in Amsterdam and between 15-19.9% of Walloons. • 52% used Internet to prepare their trip; 20% used a travel guide ; 1/6 informationfromfriends and relatives

  6. Coolhunt 1 • New Brand in Amsterdam: BRANDY & MELVILLE • Italian brand • LA lifestyle; • freedom & relax

  7. Coolhunt 2 • Window; Maison Scotch - To the backbone. What’s the most important part?

  8. What to do next • Field research • Survey • Between 50 and 65 yearsold • Belgianresidents • 50/50 ratio male/female

  9. Sources • http://epp.eurostat.ec.europa.eu/portal/page/portal/tourism/data/database et http://epp.eurostat.ec.europa.eu/portal/page/portal/tourism/publications • Belgium  http://statbel.fgov.be/fr/statistiques/chiffres/travailvie/temps/ et http://statbel.fgov.be/fr/statistiques/chiffres/travailvie/temps/horeca/ • ToerismeNieuws Nederland : http://www.toerismenieuws.nl/category/informatie/statistieken/ • KerncijfersToerisme Nederland : http://www.nbtc.nl/nl/homepage/Artikel/Kerncijfers-toerisme-en-recreatie-2010-3.htm • Toerisme in Amsterdam : http://www.os.amsterdam.nl/pdf/2010_toerisme_in_amsterdam.pdf • http://senioren-reizen.allerbest.nl/senioren-vakantie.html • http://seniorennet.nl/forum/viewtopic.php?p=3474863&sid=bcb2a8e113b2afc6798bae9651954db9&liquid=true • www.goedgevoel.be/gg/nl/10/Seks-en-Relaties/article/detail/946787/2009/07/28/Aantal-singles-in-Belgie-blijft-stijgen.dhtml • http://symposium2008.itea2.org/attachments/15/Megatrends_2012.pdf (2008) • http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Good-Service-is-Good-Business-75373.aspx (May 2011) • (Source: http://en.wikipedia.org/wiki/1960s#Activists Advised on 23-02) • http://plusmagazine.knack.be/nl/mensenmening/consument/artikel/476/als-single-op-reis • http://thomaslah.wordpress.com/2011/12/14/technology-service-trends-2012/ • http://gadgets.headliner.nl/ • http://kassa.vara.nl/tv/afspeelpagina/fragment/een-klein-foutje-kan-duizenden-euros-kosten/speel/1/ • http://www.telegraaf.nl/reiskrant/11602548/__Backpackers_laten_smartphone_liever_thuis__.html • http://datanews.knack.be/ict/nieuws/nieuwsoverzicht/2011/09/21/vier-op-de-tien-belgen-ziet-geen-meerwaarde-in-smartphone/article-1195107463736.htm# • http://www.dignitadoc.be/Liever_belgie.htm • http://www.mo.be/artikel/fair-trade-verkoopt-steeds-beter-belgie

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