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PROJECTS 2005 wk 3-5

PROJECTS 2005 wk 3-5. PROJECTS 2005 wk 3-5. UG TEAM. Price Communication Strategy. Vending 2-Button proposal Maas - AvV Planograms Maas - desk KW (left corner 'inbox') 2-Button execution plan/timing/budget Adjust current indicator new price Artwork - Ogilvy Production = max 4 wks - AK

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PROJECTS 2005 wk 3-5

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  1. PROJECTS2005 wk 3-5

  2. PROJECTS 2005 wk 3-5

  3. UG TEAM

  4. Price Communication Strategy • Vending • 2-Button proposal Maas - AvV • Planograms Maas - desk KW (left corner 'inbox') • 2-Button execution plan/timing/budget • Adjust current indicator new price • Artwork - Ogilvy • Production = max 4 wks - AK • Build-in time - AvV/RM? • Packaging • Write Development Briefs - BLM • Pack inserts • Splatpack • Brief Ogilvy • Pack inserts • Splatpack • Trade Marketing • Trade advertising? • Pack stickers? • Other?

  5. PR Strategy • PR meeting Ogilvy - wk 3/4; not planned yet • Next steps

  6. Pall Mall Strategic Direction • Await appr SJ • Present @ CPM

  7. KW

  8. Ogilvy - Project & hours overview 2005 • Draft version for LS - 20.01 • Discuss tel/off - 24.01

  9. TMR inschatting YE PM • Order Lonely Planets • Write LN Buitendienst

  10. Agency Evaluation • Feedback MR - 19/20.01

  11. PA/PCD • Prepare PA • Prepare PCD • Plan meeting JvdW

  12. PIR Pall Mall • Read

  13. Budget • QPR0 • Adjustments last CPM • Onderbouwing provisions nr MvL • Pay invoices/provisions

  14. NCE Fair [28.02.04] • Changes needed compared to 2004 • Ask advice Jolijn N • Adjust logo?! • Apparently wrong logo used in 2004

  15. BSR • Prepare set-up • BSR January '05

  16. POSTPONE (>WK 6)

  17. Product Academy • Development GH - status?

  18. Event • Selection events • Material development

  19. BSR • Prepare set-up • BSR January '05

  20. Radar or other Consumer Profiling research • Radar • Radar as onsert (back of pack) • Adjust questionnaire BC CR - partly done • Incentive as 'Thanks' is possible - see LN Teddy in map • Contact Zevenaar on option on-pack sticker • Potential alternatives • Insert with www.address for participation research • Via channels • Tobacco • Events • Trial drive • Entry/exit -> high costs; low return • Check reps; ask retailers who buys PM • Profile • # reg smokers; potential region for boosting tel research • Check regional spread with scanning data

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