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The Vigil Ad Campaign

Nationally: Full Page Ads (Major Magazines) Parents Time Newsweek Better Homes and Gardens O, The Oprah Magazine Martha Stewart Living Home. National Geographic Sports Illustrated Fitness People Popular Science Shape Cosmopolitan Glamour. The Vigil Ad Campaign.

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The Vigil Ad Campaign

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  1. Nationally: Full Page Ads (Major Magazines) Parents Time Newsweek Better Homes and Gardens O, The Oprah Magazine Martha Stewart Living Home National Geographic Sports Illustrated Fitness People Popular Science Shape Cosmopolitan Glamour The Vigil Ad Campaign

  2. TV Spots (National) • Pre Prime Time • Oprah • The View • Prime Time • Everybody Loves Raymond • 60 Minutes • E.R. • Top 10 TV Show • Friends • American Idol • Survivor • Estimated Cost: $3,150,000

  3. Region Specific • Regional Magazines • Southern Living • State Magazines (Six in each region) • Southeastern States • Northwestern States • Southwestern States Estimated Cost: 180,000

  4. TV Spots (Local Markets) • Sprawling Suburban Areas • Six Markets from each of the following • Southeast e.g. Atlanta, Charlotte, etc • Northwest e.g. Portland, Seattle, etc • Southwest e.g. Tuscon, Pheonix, etc Estimated Cost: $180,000

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