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A company accomplish business activities through the production of a good, offering of a service or peddle of already manufactured products
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Investors look for CAP larity Ability Profitability – business case Ravinder Tulsiani
Overview of your business Should answer the questions “Who will pay how much, to whom and for what” • What is your service/product/concept? i.e. what do you do? i.e. Concept • Whom is this service targeted at? i.e. your customers/consumers? i.e Who will pay • What is the business model? I.e. how much will they pay and to whom • What is the pain point you are addressing or what is the opportunity you are targeting? i.e. the need/value proposition Ravinder Tulsiani
Team • Brief description of each team member with key points on what he/she brings to the team [e.g. someone could lead technology, someone could lead marketing, etc.] Ravinder Tulsiani
Product / Service Differentiator • Highlight the uniqueness of your offering i.e. why would your users be excited about your offering? Ravinder Tulsiani
What is the size of the opportunity • Potential • What markets are you addressing e.g. India, global, etc. – be specific for the 18 – 24 months horizon Ravinder Tulsiani
Business model e.g. how do you plan to make money? How are you going to make money e.g. Our business model is to charge customers Rs____ per month for the service. Payment will be collected in advance for a quarter. What price point and how does that translate into revenue Ravinder Tulsiani
Implementation plan How do you intend to implement this concept? • Operations: procurement/supply chain/logistics/fulfillment, etc. • Marketing: how will you get customers • Org chart • Mention your key assumptions, and highlight if different than generally accepted numbers Ravinder Tulsiani
Competitive landscape • Who will you compete with? [current or in future] • Why would someone choose you over them? • Why do you have a chance to be a dominant player? Ravinder Tulsiani
Funding objective • How much do you need • What do you need the money for i.e. what will you achieve with this money, when do you see profitability Also mention any fund raising history, if any Ravinder Tulsiani
Matrices being tracked Ravinder Tulsiani