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The Vitalicious Philosophy

The Vitalicious Philosophy. Weight Management. Weight Management. 64.5% of the adult American population is overweight. $240 billion is spent worldwide for the treatment of obesity-related conditions (eg, heart disease, diabetes, stroke and high blood pressure).

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The Vitalicious Philosophy

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  1. The Vitalicious Philosophy

  2. Weight Management

  3. Weight Management • 64.5% of the adult American population is overweight • $240 billion is spent worldwide for the treatment of obesity-related conditions (eg, heart disease, diabetes, stroke and high blood pressure) • Americans spend nearly $40 billion per year to lose weight with almost half spent on food and beverages Source: Marketdata Enterprises

  4. Weight Management All Natural

  5. All Natural • Approximately $14.5 billion in food sales • Almost 20% annual growth through the 1990s Source: Natural Foods Merchandiser, June 2003

  6. Weight Management Weight Management Nutraceuticals All Natural All Natural

  7. Nutraceuticals • 58% of shoppers feel they can greatly reduce the risk of certain diseases by healthy eating • 75% feel that healthy eating is a better way to manage an illness than taking medication • 78% buy foods fortified with vitamins and minerals • Sales of “functional foods” have doubled to $23.4 billion from $11.9 billion in 1995 Source: Frost & Sullivan

  8. Weight Management Weight Management Great Taste Nutraceuticals All Natural All Natural

  9. Nutritional Comparison

  10. Nutritional Comparison: “Better than an Apple”

  11. Compare VitaTop to Breakfast Options

  12. Walk It Off!How many minutes does it take to walk off your breakfast?

  13. VitaMuffin A delicious … healthy … portable … comfort food!

  14. Vitalicious Product Lines

  15. TTL Vitalicious Brand Market Ranking Source IRI week ending March 19,2006

  16. Vitalicious Brand vs TTL Frozen Muffin Segment Vitalicious Brand Frozen Muffin Segment Source IRI week ending March 19,2006

  17. Competitive Frozen Muffin Data(TTL US Market) • #1 Private Label $75,669,100 +3.72 vs YAG • #2 Interstate Brands $37,862,020 -14.25 vs YAG • #3 George Weston $32,723,690 +7.68 vs YAG • #4 Otis Spunkmeyer $18,416,480 -7.68 vs YAG • #5 McKee Foods Corp $6,178,176 -14.02 vs YAG • #6 Dawn Foods $6,085,596 +48391 vs YAG • #7 General Mills $5,107,168 - 14.29 vs YAG • #8 Uncle No Name $4,712,260 - 7.70 vs YAG • #9 Telco Food $4,676,863 - 5.86 vs YAG • #10 Bimbo Bakeries $4,430,855 + 18.89 vs YAG • ------------------------------------------------------------------------------------ • #14 Vitalicious $2,342,288 + 79.42 vs YAG Vitalicious continues to Show dramatic growth in units and dollars Source IRI week ending March 19,2006

  18. Vitalicious % of Change vs YAG (dollars) Source IRI week ending March 19,2006

  19. Advertising & Promotion • Public Relations • Television and Print Media

  20. The Today Show

  21. Advertising & Promotion • Consumer Advertising

  22. Baby Boomers:Living Longer

  23. Child Nutrition:Obesity on the Rise

  24. Consumer Demand • What Consumers Want in Food 30% to 50% of consumers surveyed said a food purchase had been influenced by what they read on the nutrition label. Consumers aren’t looking just at the ingredients, but “how much of a particular nutrient a product contains.” • Taste Fed up with guilt feelings about eating certain foods, consumers are beginning to eat more of what they want. • Portability • Nutrition More and more Americans are grabbing food on the way to work and eating in their office—their desk breakfast or “Deskfast.”

  25. Executive Summary • A leading tasty and healthy baked goods product line • Pioneering the comeback of baked goods as essential and healthy food • Addressing weight management concerns, all natural interest and nutraceutical benefits • Easily adopted into any meal plan • Low Calorie, Fat-Free/Low-Fat, High Fiber, Low Carb • Increasing availability for consumers • Almost 2,000 retail locations and strong online presence

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