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CASE STUDY Few Can Afford Membership in Private Golf Clubs

CASE STUDY Few Can Afford Membership in Private Golf Clubs. Think Critically Why are women and minorities not joining private golf clubs? What type of public relations campaign must take place to turn around the stereotype about golf clubs?

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CASE STUDY Few Can Afford Membership in Private Golf Clubs

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  1. CASE STUDYFew Can Afford Membership in Private Golf Clubs Think Critically • Why are women and minorities not joining private golf clubs? • What type of public relations campaign must take place to turn around the stereotype about golf clubs? • What strategy can be used to attract more fans to golf? CHAPTER 6

  2. EVENT PREPSports and Entertainment Marketing Management Team Decision Making Performance Indicators • Understand why minority, youth, and female memberships are low for the golf club. • Design financial packages that are more flexible for the target markets. • Explain how the new financial packages will affect the overall budget. • Describe special events to increase membership for the target markets. • Explain how discriminatory stereotypes will be eliminated. CHAPTER 6

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