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SPEECHCRAFT Building Your Club to 20 Members or More A Presentation for Toastmaster Leaders, to Include Area Governors and Speechcraft Coordinators. Low Membership Clubs. - What’s the big deal?. Low Membership Issues For Leadership. Officers Serve Over and Over = Burn Out
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SPEECHCRAFTBuilding Your Clubto 20 Members or MoreA Presentation for Toastmaster Leaders, to Include Area Governors and Speechcraft Coordinators
Low Membership Clubs • - What’s the big deal?
Low Membership Issues For Leadership • Officers Serve Over and Over = Burn Out • Missed Opportunities for others to Lead
Low Membership Issues For The Club • Hard to put on Quality Meetings • Participants Play Multiple Roles • Small Audience for the Speakers • Absences Really Hurt • 20 member club missing 2 versus 10 member club missing 2 • Guests Don’t Want to Join Because It Looks Like Too Much Work!
Attrition is Normal Fact: If you are not building membership, you are dying. Each club should be bringing in one new member every month.
Why Speechcraft? • Quick Infusion of 10-15 Members • Get “Inactive” Members Involved • Membership Retention- Opportunity to Recognize and Use the Leadership Skills of more Experienced TM MembersThey can also be mentors for the Speechcrafters • Speech Topics Provided • Existing members give the educational speeches • Make every speech a manual speech • Quick Start in TM for Speechcrafters • Successful Clubs Routinely Provide 1-2 Speechcraft Programs a Year for Membership Building
What Is a Speechcraft? • Normally 4 to 8 Weeks Long • Can Be Advertised as a Public Speaking Course • Normally for Non-Toastmasters • Sometimes Very New Members Participate as Speechcrafters
Marketing Your Speechcraft • Aim at Non-Toastmasters • Improve Communication Skills • Improve Personal and Professional Marketability • Promotions • Provides an Edge in Today’s Job Market • Charge $50 to $55 - NOT a Fund Raiser • Offer Money Back Guarantee • - Better Turnout because they have paid • Offer 6-months Free Toastmasters Membership at the Completion • Limited to 15 Openings
Close The Sale – TM Membership • Skills Developed - Use It or Lose It • Join Toastmasters • 1st 6 Months Free • Covered by their registration fee • On their Way to CC - Recognition • Up to three speeches can count towards CC
Club Gets Good Members As Speechcrafters, the participants are actively involved in speaking or evaluating at EVERY meeting so they are: • Used to Attending • Used to Participating
You Can Make It Happen Goal: Make Sure That A Speechcraft Happens In Your AreaBefore the end of June 2007