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The Brand Called You! - Understanding, Marketing, and Increasing your Market Value

This marketing plan guides you through the process of understanding yourself as a product, understanding the marketplace, and increasing your market value. Learn how to bring your "product" to market and stand out in a competitive landscape. Discover your talents, interests, goals, experiences, and resources, and leverage them to build your personal brand. Explore high-growth categories, new companies, and emerging markets to expand your opportunities. Get practical tips on making the most of your degree, internships, networking, and creating a standout resume. Your personal brand is your key to success - find your strengths, understand your market, build your benefits, and go to market with confidence.

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The Brand Called You! - Understanding, Marketing, and Increasing your Market Value

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  1. You & Your Career Marketing“The Brand Called You!”

  2. You & Your Career A 4-Stage MarketingPlan:

  3. You & Your Career • Understanding Yourself as a Product

  4. You & Your Career • Understanding Yourself as a Product • Understanding the Marketplace

  5. You & Your Career • Understanding Yourself as a Product • Understanding the Marketplace • Increasing Your Market Value

  6. You & Your Career • Understanding Yourself as a Product • Understanding the Marketplace • Increasing Your Market Value • Bringing Your “Product” to Market

  7. Understanding Yourself as a Product • “T-I-G-E-R” • T = Talents • I = Interests • G = Goals • E = Experiences • R = Resources

  8. Understanding Yourself as a Product • T = Talents • What are you good at? • What do you like to do? • What would you like to be able to do well?

  9. Understanding Yourself as a Product • I = Interests • Related to Talents • What do you like? • What are you good at? • What would you like to know more about?

  10. Understanding Yourself as a Product • G = Goals • “When you don’t know where you’re going, any road will take you there.” • Set Long-Term Goals • Set Short-Term Goals • Have a Regular Review

  11. Understanding Yourself as a Product • E = Experiences • Every experience can be a résumé builder. • Write Your Résumé Now! • Review During Step 3 - Increasing Your Market Value

  12. Understanding Yourself as a Product • R = Resources • Education & Experience • Family • Friends • Friends of the above • “Don’t send nobody nobody sent.”

  13. “Creative Destruction” Remember Him? Understanding The Marketplace • High-Growth Categories • New Companies • Emerging Markets • “Learn” your own market • Top Companies • Hot New Companies

  14. Increasing Your Market Value • Four Key Areas: • Making the Most of Your Degree • Internships & Summer Jobs • Networking • Extras

  15. Increasing Your Market Value • Making the Most of Your Degree • Take the Right Courses • The Right Minor with your Major • Get Involved & Volunteer • Student Ad Competitions

  16. Increasing Your Market Value • AAF/NSAC • American Ad Federation/National Student Advertising Competition • 2009 - Student Drinking - St. Bonaventure University AAF Team Get involved with your school’s AAF team!

  17. Increasing Your Market Value • Internships & Summer Jobs • Real World Experience • They Differentiate You • They Get You Connected • Can’t Find One? Create Your Own! • They Demonstrate Initiative

  18. Increasing Your Market Value • Networking • Find a Mentor • Get to know “Important Others” • Stay in touch • Build your database • Look for People You Can Learn From

  19. Increasing Your Market Value • Extras • Interview Extras • Letters & Testimonials • Produced Work - Examples/Photos • Building Your “Book” • An Advanced Degree

  20. Bringing Your “Product” to Market • A Quick Checklist: • Your Résumé… and more! • What’s your “Story?” • Your Market • Your Campaign!

  21. Bringing Your “Product” to Market • Your Résumé • Functional… or • Flashy! • Any Extras?

  22. Bringing Your “Product” to Market • Your “Story” • “The Elevator Test” • Could you tell your story in a short elevator ride? • What’s the “Hook?”

  23. Bringing Your “Product” to Market • Your Market • Look for “Market Match-ups” • Skills • Region • Category • Company • Connections

  24. Bringing Your “Product” to Market • Your Campaign: • Putting it together • Target, Contact, Follow-up • Follow-up Your Follow-up • You Can Do It!

  25. The Brand Called You! • You’re a Brand, Too • Find Your Strengths

  26. The Brand Called You! • You’re a Brand, Too • Find Your Strengths • Understand Your Market

  27. The Brand Called You! • You’re a Brand, Too • Find Your Strengths • Understand Your Market • Build Your Benefits

  28. The Brand Called You! • You’re a Brand, Too • Find Your Strengths • Understand Your Market • Build Your Benefits • Go To Market

  29. And one more thing… • Don’t expect everything to come from the job • Some of it may be…

  30. Quaternary Economic Activity

  31. Good Luck! Remember… “Fortune favors the prepared mind.”

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