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Effective Introductions and Conclusions

This introduction and conclusion matrix provides strategies for capturing audience attention, maintaining interest, and delivering impactful closing statements. Learn how to establish credibility, use credible information, maintain eye contact, and utilize meaningful transitions to enhance your presentations.

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Effective Introductions and Conclusions

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  1. Effective Introductions and Conclusions

  2. Introduction Matrix

  3. Getting Attention • Open with material to orient the audience • What you will tell them: specific points/area • Your experience with the topic • Establish your credibility • Why should the audience believe you? • Explain your expertise

  4. Maintain Audience Interest • Develop trust beyond credibility • Include credible information/facts for support • Look confident • Posture • Voice • Maintain eye contact • Pronounce words correctly • Avoid “um” and “like” and “you know”

  5. Conclusion Matrix

  6. Effective Conclusions • Multiple strategies for conclusions, depending on purpose • Recap the important info • Close with a reference to the intro and the purpose of the presentation

  7. Introduction to which closing will be connected • Topic: Salary comparisons with and without adjusting for inflation • Intro: (Assume that everyone knows the speaker as the company director of accounting). John (VP) asked me to put together some projections based on maintaining current salaries and based on adjustments that account for inflation. Although marketing usually provides this type of info, John wanted to see it from an accounting POV and in terms of the tax strategies we can employ.

  8. Closing Connected to Intro • Topic: Salary comparisons with and without adjusting for inflation • Signal closing: “To recap” or “Drawing everything together, I see two options:” • Closing: Utilizing plan X will yield ABC profit margin despite XYZ. Utilizing plan M will yield DEF profit margins because of XYZ, while compensating for 3% inflation. Are there any questions I can answer?

  9. Transitions

  10. Purpose • Maintain audience attention and understanding • Meaningfully connect main points • Assist audience in moving to next point

  11. Examples of meaningless transitions • “Um” • Stating the topic or subtopic • Moving to next PPT slide and continuing with the point or sub-point to be made • “Next” • “Okay” or “All right” • Sighing

  12. Examples of meaningful transitions • “The three most important things you need to know are 1, 2, and 3.” (signpost) • “The most important thing to remember is . . . .” (spotlight) • “In addition to the benefits of X and Y, costs must be considered.” (bridge)

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