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SmartStart provides a targeted learning checkpoint before graduation to prepare salon students for job success. It aims to increase student confidence and readiness for the evolving salon industry. The program has two main objectives: to prepare students for salon life realities and decrease industry failure rates of beauty school graduates. SmartStart is self-paced and does not require instructor training. It offers a focused review of customer service, important salon techniques, and self-marketing strategies. The program covers customer service concepts, major hairdressing techniques, and self-marketing examples. It also includes a resource guide and FAQ section. SmartStart can be implemented easily in schools by providing instructors with materials for a two-hour reading session. Teachers act as mentors to guide students through the program. SmartStart is a valuable support system for educators and students alike.
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HOW TO JUMP START YOUR SALON CAREER
SMARTSTART • Provides real world preparation checkpoint before graduation. • Targeted learning for job success and readiness. • School checklist for graduate success. • Increases student confidence. • Easy to implement. • No instructor training required. • Self paced for the student.
PROVIDES REAL WORLD PREPARATION • What do salon owners want today? • How the salon industry has changed. Lease chair salons. Chain salons. Spa’s and high end salons. • How well does your school reflect these realities of today’s salons?
SMARTSTART HAS TWO MAIN OBJECTIVES: • Prepare students for the realities of salon life. • Decrease the industry failure rate of beauty school graduates. • While not burdening the school, instructors or curriculum with changes or additional high costs.
Schools must keep on doing what they do best: • Teach students on a daily basis how to perform the basic salon techniques • Prepare them for State Board testing. • SmartStartdoes not require changes in your current curriculum or teaching methods.
SMARTSTART • Is a focused checkpoint before graduation and job search. • It is the school’s quality control.
CAREER DROP OUTS • Did not feel confident. • There was no training. • I couldn’t support myself. • I never got to do any hair. • Career was not what I was told by school or salon. • There is one big conclusion for all of this…..
THE STUDENT KNEW A LITTLE ABOUT A LOT AND NOT ENOUGH ABOUT THE MOST IMPORTANT TASKS
EASIEST CULPRIT IS THE SCHOOL • Schools do an excellent job in training. • Schools increasingly face new and varied challenges everyday. Regulations. Dept of education. State board guidelines. Accrediting commissions. AND the student of today.
HOW DOES SMARTSTART SOLVE THESE ISSUES? By targeted review in three areas: • Customer service. • Review of the most important techniques for first months on the job. • How to market yourself as a new stylist.
SMARTSTART CUSTOMER SERVICE CONCEPTS • The salon industry is all about customer service. • SMARTSTART teaches BEHAVIOUR patterns for salon life often missing in today’s student. • Each concept is followed by a self paced activity for student awareness and learning.
EXAMPLES OF CUSTOMER SERVICE CONCEPTS • What do clients want from a stylist? • How to do a professional consultation • How to listen not just hear a client • Major styling classifications of clients • How to act and look professional • How to set up your working station • Attitude, health and nutrition tips
MAJOR HAIRDRESSING TECHNIQUES REVIEWED BY SMARTSTART: • Shampooing. • Round brushing. • Color & Relaxer retouches. • Permanent waving. • Foiling. • All within a salon time frame.
EXAMPLES OF SELF-MARKETING TECHNIQUES • How to prepare & apply for a job • Different types of salon working conditions • Simple ways to get new clients • Easy client retention techniques • How to deal with difficult clients
MORE EXAMPLES OF SELF-MARKETING TECHNIQUES • What forms must you complete when hired? • What to do if you are offered cash wages? • How to deal with Uncle Sam. • How to budget for your income & expenses. • Student loan repayment. • How to use credit. • What to do if you are in credit trouble.
RESOURCE GUIDE • List of all USA state board requirements & reciprocity • List of industry manufacturers & products • List of industry associations • List of major industry magazines • Resources for advanced education Includes address, phone numbers & web sites for each resource
FAQ • Where does SMARTSTART belong in my curriculum? SMARTSTART is a focused review of what you have already taught. We suggest you use it with senior students already on the clinic floor who will soon look for jobs.
Clinic Floor Time Can Be Problematic • Schools report that most do not have enough client experiences for each student. • Students will often waste time on the clinic floor.The clinic floor can be a problem area. • Assignments and drills given are often disregarded by students. • SmartStart is a fresh program for students on the floor.
HOW DO I IMPLEMENT SMART START IN MY SCHOOL? Its simple and easy
SMARTSTART IMPLEMENTATION • Provide a copy for each one of your instructors. • Ask teachers to read SMARTSTART. • Reading will take about two hours or less. • Teachers do not have to learn new techniques or a new curriculum. Remember this is a focused review of what you already taught. • Students should refer to their textbook if they have questions on hairdressing techniques.
WHAT ELSE SHOULD TEACHERS BE AWARE OF? SMARTSTART IS A SUPPORT SYSTEM FOR TEACHERS
THE TEACHER IS A MENTOR None of the concepts will be totally new for the instructors. They will see their own advise inwriting accompanied with activities and learning modules. They will welcome &appreciate the simple and professional approach of SMARTSTART.
HOW TO SUPERVISE SMARTSTART? • Concepts reviewed with SMARTSTART are learned via a student activity. • The Student is asked to master the activity within the salon time frame on their own. • When ready the student is asked to demonstrate the activity for an instructor. • Instructors must view the task and sign off on it.
HOW ELSE CAN I USE SMARTSTART? • As a RECUITMENT tool: • “You will not leave the school without first demonstrating that you have the knowledge in the most important tasks required by salon owners.” • Show a copy of SMARTSTART. • Explain how it was developed from salon interviews and standards.
SMARTSTART AS A GRADUATION REQUIREMENT • Schools may raise the bar on professionalism by requiring SMARTSTART completion as a graduation requirement.
I AM CONVINCED.WHAT IS MY NEXT STEP? • Count the number of instructors and recruitment managers in your school. • Count the current number of students on your clinic floor. • Purchase copies for all • You can begin SMARTSTART at any time or date in your curriculum.
WHERE MAY I GET ADDITIONAL INFORMATION OR HELP • Go online at any time for questions or comments on the program. www.smartstart@marianna-inc.com • Be sure to include your name and phone number for a return call from us.
THANK YOU QUESTIONS? COMMENTS?