Leading Health and Wellbeing: packinthefags Rebecca Laidler Tina Walker Mark Adams

1. Leading Health and Wellbeing: packinthefags Rebecca Laidler Tina Walker Mark Adams

2. packinthefags: The Concept Quitters donate their CO validated quit to a worthy cause they choose (from a list) Psychology – • “donation” supports a supported cause (>quit rates/> CO validation) • Potential for peer groups to quit (eg to support schools to access PE kit) Double Impact • Increases resource into VCS (capacity-building) • Spend directed to PH priority areas

3. Strategic Fit (joining the dots) HWB Strategy: Priority Outcome 2 People in Redcar & Cleveland lead healthier and longer lives … reduce the harm caused by tobacco packinthefags DPH Report: Building Sustainable Communities … develop community capacity packinthefags

4. So why didn’t it work? Using Ishikawa (fishbone)

6. How we can make it work

7. Interventions Aim The ‘big’ dots Drivers Health Inequalities caused by smoking Adults continuing to smoke YP taking up the habit Second Hand Smoke Increase access into services Increase opportunities for BI Which in turn contribute directly to the ‘bigger’ aim Contribute directly to the drivers MECC/training Raise awareness of health behaviour Comms < smoking prevalence Increase referrers/PBR Increase activity into SSS ITC electronic referrals Commission Increase community capacity Training/ support

8. Designing in Sustainability • Change to underlying systems (IT hub, provider, admin) • Dedicated commissioned admin support • Dedicated commissioned support to agencies • Investing in organisations on a PBR • Investing in ongoing staff training • Targeted roll out/phased approach • Quit manager • Consultation

9. Questions?