Production Operations Management

1. Production Operations Management Product and Service Design U. Akinc Bus 241

2. Definitions • Providing products and services is the means of achieving business objectives • Design is critical for survival: • Ford’s Taurus • GM’s Saturn • Chrysler’s Minivan saved the US Auto industry in the 80s Bus 241

3. Product Design • Product Design Specifies • Materials • Dimensions/tolerances • Appearance • Standards of Performance Bus 241

4. Service Design • Service design specifies what • Form • Place • Time • Psychological utility will be offered to the customer Bus 241

5. Design and Competitive Priorities • Product and Service design impacts all competitive priorities: Most notably • Quality of performance • Quality of conformance • Price • Customer service • Delivery speed Bus 241

6. Design Process • An inter-functional activity cutting across departmental boundaries • Marketing • Manufacturing • Research and development • Engineering post-it story • Purchasing Bus 241

7. Sequential Design Process • Customer: Product Concept • Marketing: Performance Specifications • Design Engineering: Design Specifications • Manufacturing engineering: Mfg. specs andProcess Design Bus 241

8. Concurrent Design Process • A new approach to design that involves the simultaneous designof products and processes by inter-functional design teams. • Essential members of the team: • Marketing • Manufacturing (operations) • Engineering Bus 241

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10. Concurrent vs. Sequential Design Process • Sequential design • Concurrent Design Prod design Process design Prototype/Ramp-up Prod design Process design Prototype/Ramp-up Bus 241

11. Quality Function Deployment • 1. Customer requirements • 2. Competitive assessment • 3. Technical requirements • 4. Relationships • 5. Trade-off matrix • 6. Technical assessment/Design targets Bus 241

12. QFD Example Bus 241

13. Design for manufacture (DFM) • Designing a product so it can be produced easily and economically • Some guidelines: • minimum number of parts • Modular Design • Parts with multiple use • Standard parts when possible • avoid fasteners Bus 241

14. DFM Example Bus 241

15. Design Process Bus 241

16. Idea generation • Customers (Sophisticated, exacting, demanding) • Competitors • Benchmarking, • Reverse engineering • R & D (Technology Driven) • Marketing Bus 241

17. Feasibility Study • Market analysis • Economic Analysis Costs vs. expected revenues over the life cycle • Technological and Strategic analysis • New technology? • Investments/Risks • Competition with other company products • Consistent with corporate strengths? Bus 241

18. Preliminary Design • Performance Specs are translated into technical Specs • Form design • Functional design • Performance Standards • Reliability • Maintainability Bus 241

19. Final Design andProcess Planning • Final Drawings and specifications • Prototyping • Technical testing • Convert designs into workable production steps, • Equipment • Tooling • Make or Buy decisions Bus 241

20. Product Variety Projects Job Shop Batch Identifiable Flow Pattern Assembly Line Continuous Process Bus 241