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Relay For Life of ETSU

Relay For Life of ETSU. Figure Eight. Designed display in SORC that will be up for the month of March to promote Relay For Life in the D.P. Culp Center. SORC Display. The group is distributing posters provided by the American Cancer Society throughout campus and the community. Posters.

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Relay For Life of ETSU

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  1. Relay For Life of ETSU Figure Eight

  2. Designed display in SORC that will be up for the month of March to promote Relay For Life in the D.P. Culp Center. SORC Display

  3. The group is distributing posters provided by the American Cancer Society throughout campus and the community. Posters

  4. The group took charge of the organization’s Facebook page to update content regularly. • Mission Content • Fundraising Promotions Social Media Management

  5. Wrote and distributed press release about Paint the Campus Purple event and the kickoff. • Wrote and distributed press release containing day-of event details. News Releases

  6. ETSU Relay for Life celebrates 2012 kickoff

  7. Release for Paint the Campus Purple

  8. Purple 101 Raises Awareness

  9. East Tennesseanevent release

  10. Worked with Electric 94.9 to provide on-site remote. • Worked with WJHL to gain coverage of event. • Pitched coverage to East Tennessean. Coordinated Media Coverage

  11. Crisis Communication Relay for Life mass email disrupts students

  12. Our Response • Wrote statement for event chairs to release during e-mail crisis. Crisis Communication

  13. Goals • Raise $34,200 • Get 40 teams to sign up {Evaluation

  14. {Exceeded team and money goal {Both WJHL and 94.9 covered the event Results Success

  15. Civility Week Figure Eight

  16. Posters

  17. T-shirt Design

  18. Pitched stories to local media and received coverage from: • East Tennessean • WJHL-TV • Tri-Cities.com Coordinated Media Coverage

  19. Crisis Management

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