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What Makes Things Cool? Intentional Design for Innovation

What Makes Things Cool? Intentional Design for Innovation. Karen Holtzblatt karen@incontextdesign.com. Outline. Introduction Cool Project What make things cool ? Wheel of Joy and Triangle of Design Wheel of Joy Triangle of Design C onclusion. Introduction.

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What Makes Things Cool? Intentional Design for Innovation

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  1. What Makes Things Cool?Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com

  2. Outline • Introduction • Cool Project • What make things cool? • Wheel of Joy and Triangle of Design • Wheel of Joy • Triangle of Design • Conclusion

  3. Introduction • When Apple released the iPhone in 2007,it was a game-changing product in ways we had not seen for many years. • What make things cool?

  4. Cool Project(1/2) • What is going on with people using cool things? • What impacts the experience of cool? • How does the cool experience changes across the life –cycle as we age?

  5. Cool Project(2/2) • Affinity Diagrams • Personas of people and device • Activity boards summarizing findings in key activity areas

  6. What make things cool? • The absolute center of cool is joy. Flash-card app study for SATs Contact old friend by using facebook HDTV • Wheel of Joy and Triangle of Design

  7. Wheel of Joy and Triangle of Design The Wheel of Joy: Product impact on Life The Triangle of Design: Joy in Product Use

  8. Wheel of Joy –Accomplish(1/2) • The joy of accomplishment is our recognition that we can now ”do our life” better than before. • Joy in accomplishment reveals a more primary motive: to keep moving along in the unstoppable momentum of life.

  9. Wheel of Joy –Accomplish(2/2) • Tracy and Mike went to New York City on a lark. • The cool of accomplishment changes the design focus from task to life. • Life-centered design challenges the idea of design for task—it asks us to fit product value into the realtime slots of our lives

  10. Wheel of Joy –Connection(1/2) • Connection between people is basic to human existence. • Central to the cool experience of connection is the way cool tools help make relationships that matter more real and manageable.

  11. Wheel of Joy –Connection(2/2) • Cool tools help us find conversational content—news , shared opinion, funny videos, or photos of a trip. • Cool tools reveal the work of relationships and how by simplifying that work, relationships so essential to the feeling of connection can better fit into the unstoppable momentum of life.

  12. Wheel of Joy –Identity • Who you are and how you will contribute to the world is the basic life task. • Cool tools bring us a way to see what others our age or stage in life do to become more adult, parent well, or make the transition to grandparents. • YOUTUBE and FACEBOOK

  13. Wheel of Joy –Sensation • The cool of sensation falls into two camps: sensory immersion , creating “time out of time,” and moments of pure sensual delight.

  14. Triangle of Design • The core of joy comes from how the factors in the Wheel of Joy impact life. • The Triangle of Design makes this joy in life accessible through creating joy in use.

  15. Triangle of Design-Direct in Action • The principles of Direct into Action call for an entirely new way of designing. • Just as natural language commands overtook cryptic comments, WYSIWYG enabled direct writing interaction with the page, and drag-and-drop let us manipulate the digital world directly, touch interfaces and small targeted mobile apps let us fulfill our intent in the minute-by-minute context of life.

  16. Triangle of Design-The Hassle Factor • Hassle is a natural part of life. • The design challenge of the Hassle Factor is to figure out how to remove tool and life hassle while introducing the least possible amount of new hassle. • The Hassle Factor asks us to raise our collective design consciousness to design for the hassle balancing act

  17. Triangle of Design-The Delta(1/2) • The Delta highlights the learning stretch built into a product. • Each generation acquires different capabilities, and these installed capabilities reflect how cool people think products are.

  18. Triangle of Design-The Delta(2/2) • The design challenge of the Delta is to bridge the gap between how the customer interacts with the world now and the technology prowess assumed by your product.

  19. Conclusion • Accomplishment -> Connection -> Identity and simple Sensation • The power of Direct into Action is unparalleled because now everything we need in life can be accessed in a pocket. • Creating the “Can’t Go Back” Experience is the true result of product innovation.

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