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Lithuanian consumer

Lithuanian consumer. Algirdas Vainauskas Simonas Ramanauskas. LITHUANIA. Population:3,384,900 Area: 65,300 sq. km GDP – $38.5 billion Neighbouring with Latvia Poland Belarus Russia NATO and EU member Capital - Vilnius. Nationalities in Lithuania .

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Lithuanian consumer

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  1. Lithuanian consumer Algirdas Vainauskas Simonas Ramanauskas

  2. LITHUANIA • Population:3,384,900 • Area: 65,300 sq. km • GDP – $38.5 billion • Neighbouring with • Latvia • Poland • Belarus • Russia • NATO and EU member • Capital - Vilnius

  3. Nationalities in Lithuania • Lithuanians – 84.6% 2 864,0 thousands. • Russians – 5.1% 173,3 thousands. • Polish – 6.3% 212,1 thousands. • Belarus – 1.1% 38,4 thousands.

  4. Religion • In 2005 79% of Lithunians belonged to the Roman Catholic Church. The Church has been the majority denomination since the Christianisation of Lithuania in the end of fourteenth century and beginning of fifteenth century

  5. Industry • Food and drink industry • Clothink and textile industry • Machinery and mechanical appliances • Chemical industry

  6. Customers basket • Today the customers basket is made from 532 usable items and from 129 services. Every month this information about items and services is collected from 19 territorial units, which include over 3300 sale and service sphere companies.

  7. Trends at the food market • To improve Lithuanian products quality • To improve logistic system • To improve marketing system • To get better Lithuanian products image • To develop export terms and insurance service • To raise export of new items and to raise the qualification of the exporters.

  8. Retail chains IKI MAXIMA RIMI JYSK

  9. Lithuanian consumer habits • Lithuanians go to shops more often because they buy less in one time. • Mostly people spend little time in shops, buying just necessary things. • Lithuanians look skeptically in to new things.

  10. Thank you for your attention

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