Welcome

1. Welcome ISFccc & Onkyo

2. An Industry First • World’s first AV Receivers to include • isf Certified Calibration Controls • What “Certified” means: • 1st-DON’T SCREW UP THE PICTURE! • 1080p: To Be or Not To Be • 2nd-Give Me Control! • Dealer Activated /Unlocked Controls +

3. Dont Screw Up the Picture I • 1080p? Does it make it to the HDTV??? • 1080p To Be? • Or • 1080p Not To Be? • Vast Majority of HDTVs and competitors AV Receivers – “Not To Be” • Overscan, aspect ratios and keystone kill the 1080p bitmapping • Owners love their HDTV’s ANYWAY • ISF Philosophy- What goes in MUST come out! • Onkyo with ISFccc – “1080p To Be”

4. Dont Screw Up the Picture II • The PR-SC886P’s signal path is Certified to: • “Deliver the Whole picture!” • “Clipping” or “Crushing”…….. • The white level destroys bright picture details • The black level destroys dark picture details • The Specs - PC Digital video levels are Zero to 255 • TV Specs - 0 & 255 are used for T.R.S. (Timing Reference Signals) • 1 to 254 - TV legal range, with white at 235 and black at 16 • 16 to 235 – Integra meets ITU-R BT601 & 709 specs!

5. Matching a display to a source Matching a system to a room Getting the whole picture Getting the right picture Getting nothing but the picture Extending the useful life of a monitor Accurately displaying a subjective image…. Why is Calibration Important?

6. Why Calibrate II • “Leaving your HDTV at the factory picture settings is like installing a new air conditioner without setting the thermostat. Basic picture adjustments take less than five minutes and could improve your TV's performance dramatically.” • Brent Butterworth, Editor-in-Chief, Home Entertainment Magazine

7. Why Calibrate II • “Calibrating your television will likely have a far greater impact on the picture’s quality than the brand, features or technology used to create it” • Mike Wood, Editor in Chief, Digital TV & Sound

8. Brightness, Black level Contrast, White level Color &Tint Sharpness Gray scale Geometry – Centering, Sizing, etc Convergence……less and less cases over time Gamma What Do We Need to Calibrate?

9. “Blue Only” Mode / Filter- quick & easy SMPTE adjustments Built in “Blue Only” mode- effective, reliable, consistent No more using cheap / unreliable blue plastic filters to look through isf Controls- Assignable by Input/Source or Global Individual settings for each monitor output Precisely calibrate for Main Out (to Projector) and Sub Out (to flat panel display device) Have your cake and eat it too! Control Freaks Wanted...

10. Set Output Resolution / Upscaling Custom, Day, Night Modes for ambient light changes Game Mode, Zoom Mode (Normal, Full, Zoom, Wide Zoom) Advanced Picture Controls Picture Mode (Film/Video): 24 fps/30 fps Edge Enhancement: Makes Picture Appear Sharper Mosquito Noise Reduction: Remove Shimmering Around Objects Random Noise Reduction: Indiscriminate Film Noise (Picture Grain) Block Noise Reduction: Block Distortion (from compression) Control Freaks Wanted-Adjustment Parameters Per Input

11. Fine Grain adjustments: Red Brightness / Contrast Green Brightness / Contrast Blue Brightness / Contrast Hue, Saturation Gamma Full “ISFccc Master Table” available on dealer support site Control Freaks Wanted-Adjustment Parameters Per Input

12. Deliver Superior System Better Quality Components, Better Adjustments, Faster Calibrations Unlock the full potential of each “Black Box” you sell this year We give you the tools- you take advantage of them Energy Savings California Energy Commission funded study by ECOS Consulting & ISF Properly Calibrated Displays Reduced Power Consumption by 30-50% Expand the useable life of display device (up to 2x longer than factory settings) Differentiate your company from the competition Be the expert who can offer services your competitors are not qualified to offer Establish a higher level of professionalism What ISF Means

13. Build a Satisfied Client Base More referrals and new customers Maintain Client’s Systems & Create a Recurring Revenue Stream Display devices need to be calibrated on a regular (annual) basis Aging causes degradation in light output and color shifts Periodic calibrations = maintain theater performance Keep Clients for Life Better Bottom Line ($350-$550 Per System easily)! “Big Box” store recently sold 12,000 calibrations in ONE WEEK!!! Goal of 1000 sales PER DAY! Flat panel sales = no profit margins! Do you want them to be the “experts”? You can offer superior service and make more money doing it! What ISF Means

14. How do I get certified? ISF classes are offered throughout the year usually 10-12 times per year in the US Who do I contact for more information on schedules and equipment? ISF website: www.imagingscience.com Sencore website: www.sencore.com How much does it cost? Certification courses typically last about 2 days and cost less than $1000 Expect to invest around $10k for tools, training, and certification Monthly commitment for tools is less than $200 per month What is my expected ROI? Three calibrations per month at $350 average = 10 month ROI More calibrations or higher $ average = ROI in as little as 6 months Very fast return from an investment standpoint FAQ

15. THANK YOU!