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First European Communication Conference Amsterdam 24-26/11/2005

First European Communication Conference Amsterdam 24-26/11/2005. Panel 5G: Digital Television. Implementation of Digital Television in the European Union: situation, immediate challenges and research proposals. Roberto Suárez Candel

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First European Communication Conference Amsterdam 24-26/11/2005

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  1. First European Communication Conference Amsterdam 24-26/11/2005 Panel 5G: Digital Television Implementation of Digital Television in the European Union: situation, immediate challenges and research proposals Roberto Suárez Candel Dept. Journalism and Audiovisual Communication Audiovisual Communication Research Unit (UNICA) Pompeu Fabra University Barcelona – Spain

  2. First European Communication Conference Amsterdam 24-26/11/2005 Structure of the paper: 1. Digital Television in the European Union 1.1. Current Situation 1.2. Difficulties of the implementation process 1.3. Digitalization and transformation of Tv 1.4. The way of digitalization in the EU 2. European Policies addressed to Digital Television 2.1. Decade of 1980 2.2. Decade of 1990 2.3. 2000 – 2004: immediate challenges 3. Research Proposals 3.1. Comparative study of national migration plans 3.2. Social Framework 3.3. Public Service as a forerunner of DTV Implementation of DTV in the EU Roberto Suárez

  3. First European Communication Conference Amsterdam 24-26/11/2005 How should we understand / face up digitalization from the perspective of Communication Research? Semantic problem Technical fact Transformation process Implementation of DTV in the EU Roberto Suárez

  4. First European Communication Conference Amsterdam 24-26/11/2005 Which are the real reasons and objectives of digitalization? Real but “hidden” motivations A posteriori arguments Promises Implementation of DTV in the EU Roberto Suárez

  5. First European Communication Conference Amsterdam 24-26/11/2005 How is digitalization transforming TV? INTERNAL analysis: creativity – production – distribution -- consumption How is digitalization being carried out? • Legislation – Policy • Technology • Business • Social EXTERNAL analysis: Frameworks Implementation of DTV in the EU Roberto Suárez

  6. First European Communication Conference Amsterdam 24-26/11/2005 Digitalization as a transformation process of Television Implementation of DTV in the EU Roberto Suárez

  7. First European Communication Conference Amsterdam 24-26/11/2005 How is the implementation process developing in the different platforms? DTT BUSINESS SOCIAL PBS NATIONAL MIGRATION PLAN GOVERNMENT ACTION Implementation of DTV in the EU Roberto Suárez

  8. First European Communication Conference Amsterdam 24-26/11/2005 How are the citizens / users / customers understanding / facing up the digitalization? Costs Skills Knowledge Information Attitudes THE SOCIAL FRAMEWORK IS A KEY FACTOR Implementation of DTV in the EU Roberto Suárez

  9. First European Communication Conference Amsterdam 24-26/11/2005 Thank you! Roberto Suarez roberto.suarez@upf.edu www.robertosuarez.es Barcelona Implementation of DTV in the EU Roberto Suárez

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