Monika Hattinger PhD student in Informatics and Work-Integrated Learning

1. Organizational E-learning Readiness for Technology Enhanced Competence initiatives in the Manufacturing Industry Monika Hattinger PhD student in Informaticsand Work-IntegratedLearning Supervisor: Professor in Informatics Lars Svensson University West, Sweden Department of Engineering Science Production Technology West, www.ptw.hv.se

2. Research context I work at a Production technology center, www.ptw.hv.se View competence needs among employed practitioners in the field of production technology

3. Problem domain Competence development initiatives in industry organizations have widely been researched and reported as success stories BUT many initiatives fail due to companies lacking capabilities to absorb new knowledge through learning initiatives E-learning initiatives within educational contexts are often more successful than in the workplace. BECAUSE conditions in the work organization can cause dilemmas on management levels, in the user interface and in the system development process

4. Problem domain RETHINK learning conditions… A shift from traditional educational models into technology enhanced learning (TEL) in the workplace What are the companies’ abilities to gain new knowledge to sustain a competitive and innovative advantage? Viewing the workplace as a learning arena implies a knowledge-based view of the company andalso capabilities to manage information and knowledge throughout the whole organization

5. Industry dilemma Effective work Expert knowledge Competition

6. Complexity in the production – continuous need for competence development and continuous learning for employees

7. Project MERIT – Manufacturing Education and Research with Information Technology Manufacturing industries in the region (16-20 companies) Project time: 2013-2015, with aim of continuation Tailor-made flexible courses of 2-3 ECTS (automation, manufacturing, robotics, applied simulation, etc.) Co-creation of course content University level, aiming for master level

8. E-learning framework for courses • Teacher developed films, short instructional lectures, 5-10 minutes • Web conference systems, Adobe Connect, Lync, Skype • Learning platform • OER – Open Educational Resources • Virtual labs in production technology • Seminars on-line

9. Aim in the paper The aim is to get a wider understanding of manufacturing industry readiness for e-learning and work-integrated learning initiatives by combining constructs based on theoretical concepts from absorptive capacity and e-learning readiness categories in relation to a study of 15 manufacturing companies located in the western part of Sweden.

10. Absorptive capacity To clarify the relationship between knowledge acquisition and firm innovation, the concept of absorptive capacity can be used to define the ability of a firm “to recognize the value of new, external information, assimilate it, and apply it to commercial ends” as critical to its innovative capacity. Cohen and Levinthal, 1990

11. Qualitative approach on AC • Generally AC is based on statistical data to measure organizations capabilities • We use a practice-based approach in a case study and apply AC to grasp organizational processes of knowledge sharing, informal promotion of new ideas and feedback between partners

12. E-learning Readiness • E-learning instruments that assess organizations readiness for e-learning investments and IT-adoption • Examples of categories according to Haney (2002) • Human resource • Learning management systems (LMS) • Learners • Content • IT • Finance and vendor

13. Qualitative data analysis • Semi-structured interview guide (5 themes) • 16 interviews with 15 companies • Production managers and HR managers in same sessions, in total 27 informants, approx. 25 hours • Constructs from the managers´ interpretations and knowledge of their company competence work • Analysis influenced by concepts from AC and e-learning readiness categories

14. Basic company facts

15. FRAMEWORK - TECHNOLOGY ENHANCED COMPETENCE DEVELOPMENT

16. Awareness • Identification and descriptions of internal knowledge needs and knowledge content • All companies have routines for competence mapping • Only six can define expert knowledge • High level;“…we engage in something called critical and functional competencies… thus we have a mapping within each function... we also work with competence challenges, and continuously we managers request for information internally to strategic goals.” (Manufacturing firm in aerospace, 2 200 employees)

17. E-learning maturity • IT and e-learning usability and maturity • Three companies have high level of e-learning use including their own e-learning system. • Five companies use some e-learning system but do not have their own system. • Seven firms do not use e-learning tools at all Low level;”… we bring in the teacher, have a center that we use for training, mostly we go away and have education… very little on the web...” (Manufacturing firm in other branches, 320 employees)

18. Dynamic capability • To adapt to changes outside the firm as external requirements • To customize the firm needs to external requirements • To capture organizational learning, both experience based and developmental learning • Early results show that the automotive sector is more dynamic than the aerospace sector • Only four firms show dynamic capability Developmental learning, high level;“…we discuss a lot about creating innovation and create the right products and production processes...”(Manufacturing firm in automotive, 2000 employees)

19. Co-creativity • Through collaborative competence initiatives absorb and integrate industrial and new knowledge • Co-creation with higher education, research centers/institutes and other industry sectors • Seven firms show high level of interest to collaborate with higher education • They are also participating in MERIT for co-creation of course content in the first Automation course, running April-May 2014 High level; “yes last year we lowered production cost with one-third by last year's thesis on bachelor level. This year, we the lowered the cost of 450 000 SEK (71 000 US dollars)…” (Manufacturing firm in other branches, 190 employees)

20. Thanks for your attention! Monika Hattinger monika.hattinger@hv.se