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LOS ANGELES WORLD AIRPORTS 2010 REGIONAL STRATEGIC PLAN. October 19, 2009. 2010 REGIONALIZATION PROGAM GOALS. Air Passenger Target Market : Develop a new, stable passenger market segment. Air Service Development : Attract new air carriers and increase service for existing carriers.
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LOS ANGELES WORLD AIRPORTS2010 REGIONAL STRATEGIC PLAN October 19, 2009
2010 REGIONALIZATION PROGAM GOALS • Air Passenger Target Market: Develop a new, stable passenger market segment. • Air Service Development: Attract new air carriers and increase service for existing carriers. • Regional Aviation Stakeholder Strategic Partnerships: Develop strategic partnerships with other regional aviation stakeholders to coordinate political support and funding strategies. • Palmdale Airport Update 2
AIR PASSENGER DEVELOPMENT Develop a new, sustainable Ontario passenger market segment targeting the Disney Resort tourist market as well as the north Orange County – Inland Empire resident passenger market. 3
JWA PASSENGER TRIP ORIGINS -Metrolink Station on Orange County Line -Planned Bristol/State College Bus Rapid Transit Line -I-Shuttle -Transit Corridor Boundary Disney Resort 1.3 MAP 4
Passenger Trip Origins by Zip Code Disney Resort 1.8 MAP 5
ANAHEIM – DISNEY RESORT AREA ARTIC Anaheim Regional Transportation Intermodal Center “Airport Without Runways” 6 April 2008
JWA PAX – RESIDENTS/VISITORS 97% 90% 7
JWA PAX – AIRPORT TRANSIT MODE 73% 56% 8
AIR PASSENGER INCENTIVES FREQUENT FLYER AWARD PROGRAM CARRIER AWARD PROGRAMS Double miles between Ontario and new route destinations First Class Upgrades ROCKFORD AIRPORT: Sign up today for MilesAhead and receive e-mail savings and a $25 Travel Certificate good to any destination from RFD! 12
AIR SERVICE DEVELOPMENT • Increase the number of cities with nonstop service from ONT • Focus on markets in Western U.S. – particularly important to support a marketing partnership with the Disneyland Resort • Disneyland Resort’s marketing/sales focus is in Western U.S. • Focus on increasing air service to markets that would distinguish ONT’s air service profile from other SoCal satellite airports • 9 of the 17 cities with nonstop service from ONT have service from every other SoCal airport; this creates “micro-markets” • ONT needs air service to markets in which it would truly offer an “airport alternative to LAX” • EXAMPLE: During period of ExpressJet service to Western U.S. markets, ONT capture 22% of passenger demand; without nonstop service, ONT share fell to 10%
AIR SERVICE DEVELOPMENT • Attract airlines to provide nonstop service to major Eastern U.S. destinations • Return of Chicago (Midway) service is a good start • Resumption of service to New York City and Minneapolis/St. Paul • Nonstop service to points with little or no nonstop service from other SoCal satellite airports (e.g., Boston, Philadelphia) • Continue effort to recruit additional air service to Mexico and Canada • Continue discussions with airlines interested in “mini-hub” concept at ONT – the “ExpressJet-plus” model 14
STRATEGIC PARTNERSHIPS Develop strategic partnerships with other regional aviation stakeholders including key public agencies and private business to coordinate political support and funding strategies.
STRATEGIC PARTNERSHIPS • Purpose: • Political Influence • Funding Strategies • Financial and In-Kind Contributions • Appropriate Project Design and Operation
STRATEGIC PARTNERSHIPS Public Agencies: Orange County Cities City of Anaheim – ARTIC City of Ontario SCAG Private Sector: Disney Anaheim Visitors and Convention Bureau Ontario Chamber of Commerce
NEXT STEPS:2010 REGIONAL AVIATION STRATEGY • Develop Budget Requirements and Funding Plan • Execute Cooperative Agreements with Key Agencies • Implement Plan and Track Performance