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Online Direct Marketing

Online Direct Marketing. Today’s Topics. Post cards eNewletters Blogging RSS LinkedIn rel =author URL Builder. www.canadapost.ca/web/business/solutions.page Or www.directmarketingonline.ca. eNewletters. Blogging. BEST FREE BLOGGING SITES By Brandon Widder

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Online Direct Marketing

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  1. Online Direct Marketing

  2. Today’s Topics • Post cards • eNewletters • Blogging • RSS • LinkedIn • rel=author • URL Builder

  3. www.canadapost.ca/web/business/solutions.page Or www.directmarketingonline.ca

  4. eNewletters

  5. Blogging BEST FREE BLOGGING SITES By Brandon Widder http://www.digitaltrends.com/social-media/best-free-blogging-sites/

  6. RSS and Feedly • Advantages: • Less email overload • Quick to read • Less clutter (consolidated) • All news in one place • Subscribe to what you want • Another place for searching • Access anywhere • Easy to unsubscribe RSS Feeds Advantages and Disadvantages http://www.samirkamble.com/rss-feeds-advantages-and-disadvantages/

  7. LinkedIn • Message via 2nd connections • Upgrade and connect • Co-branded message with LinkedIn

  8. AuthorRank • AuthorRank: • Photo shows up by results • One more signal • Connected to Google+ • Trust and authenticity Google Author Rank: Has Google Chairman Eric Schmidt Now Confirmed It? http://www.virante.org/blog/2013/02/06/google-author-rank-has-google-chairman-eric-schmidt-now-confirmed-it/

  9. Rel=Author • Rel=Author: • Head shots • Your Google+ profile • Contributor to... • Adding your bio to WordPress What is your Google+ ID? Rel=Author : How To Do Google Rel=Author in WordPress by Elizabeth Jamieson http://www.youtube.com/watch?v=YyIQzHD8rBY http://www.devonwebdesigners.com/3278/relauthor-step-by-step-for-wordpress/

  10. Google URL Builder • Google URL Builder Tool (15 min) Attribution Solutions with Google Analytics by CardinalPath http://youtu.be/Es_JDC4KJMo

  11. Email Campaign Tracking • Email Campaign Tracking (20 min) Attribution Solutions with Google Analytics by CardinalPath http://youtu.be/Es_JDC4KJMo

  12. Questions? Jeff Nelson, MBA 403-410-3803 jeff.nelson@anduro.com @JeffxNelson

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