The Rise of E-Marketing and the fall of Conventional Methods

1. The Rise of E-Marketing And The Fall of Conventional Methods We are fortunate to have been living at the time of digital transformation. Gone are the days of television, newspaper and other traditional forms of media's monopoly. The entire task of doing business is e-driven now. To make a sustained, long-standing, and impressive presence to the target audiences, brands are innovating a newer variety of thoughtful measures and they are investing a great deal of their time, money and effort drafting a user-friendly, far-sighted and holistic e- campaign. When it comes to drafting a digital marketing campaign, it needs to be understood that every brand is unique and so every single campaign has to be evolved, suiting the custom requirements of the audiences. This brief article covers some of the basic ways you, as a brand, need to take into consideration, before drafting a holistic, full-fledged campaign. The Internet has opened many avenues for growth and development. Communication over vast distances can no longer be a factor of concern or progress as mankind has sped across at hyper speed using technology as the vehicle. Various net speeds have shot up at a hundredfold. E- marketing and online commerce have brought about a truly global economy. People are now more dependent on avenues of intelligent communication systems and devices than ever before! The rise of Digital Marketing In the rise of this era of viral marketing, many aspects of public management have changed. When we compare the different dynamics of e-marketing and traditional marketing, the latter has taken a back seat. Various factors together played a huge role in bringing about this revolution. As a small or medium-sized business owner in Singapore, you should know the differences and advantages of either avenue. Your enterprise can easily cross the hurdles of distance, but can it cope with managing its global exposure well? After all, big international competition is always present, and competing with giant MNCs; it all boils down to a money game. Financially, your enterprise may not be as capable as huge MNCs running operations across continents. But that doesn't deny you market reach! Logistics and freighting prices have cut down drastically over the last few years in comparison to economic growth and related sectors. It's easy to get your goods across. But when you have to let the local people know of your brand in a new scenario, viral marketing is the only possible path to success. What made Conventional marketing methods take a back seat On the other hand, Conventional marketing is always deeply impactful on a localized frame. People can know about your products, services, guarantees, and promises on live interaction. As your reputation grows, with time, your brand could become the dominant name. Contemporary advertising also helps greatly to keep a name alive. The constant visual reminders of a product or services as you drive by or read the newspaper does have a deep impact. However, the cost factor is rather high in conventional publicity. It takes lots of manpower and much investment to manage even the least of local exposure. The big battle This is where the battle between digital marketing in Singapore and traditional marketing leans to the former's favor. digital marketing is capable of creating a buzz about your products with the local market at a fraction of the cost of traditional methods. More than two billion individuals access the Internet daily and for long hours. People spend time online from their workplace, homes, and now even their cell phones (with 3G and 4G advancements)! Cyberspace is a constant and vastly resourceful marketplace that smaller enterprises can exploit for localized viral marketing.

2. According to experts, soon advertising is going to be all about digital technology. People have more avenues of interaction and information from online sources. Companies can now complete polls and surveys without spending anything by exploiting social media platforms. Products and services can be hyped with e-magazines and article submissions. Blogging is yet another effective way of reaching your consumers and prospective clients regularly. While technology has opened many new possibilities and industries for mankind and become a professional pursuit in itself, digital marketing is perhaps the most shining gem of them all. Digital Marketing Company Singapore