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The Rise of Hardcore Social Gaming

The Rise of Hardcore Social Gaming. 5 lessons learnt from building the #1 FPS on Facebook & tablets Ludovic BODIN CEO │ CMUNE. Who uses Facebook ?. Who uses Facebook ?. Who plays games on Facebook?. Who develops games on Facebook?. iOS / Android? . Who develops games on Mobile?.

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The Rise of Hardcore Social Gaming

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  1. The Rise of Hardcore Social Gaming 5 lessons learnt from building the #1 FPS on Facebook & tablets Ludovic BODIN CEO│CMUNE

  2. Who uses Facebook?

  3. Who uses Facebook?

  4. Who plays games on Facebook?

  5. Who develops games on Facebook?

  6. iOS / Android?

  7. Who develops games on Mobile?

  8. Co-Founder & CEO of CMUNE. • 8+ years in Asia. • 14+ years international entrepreneur / gaming & internet. • North & Latin America - French / Europe. 4th companies. About Ludovic BODIN

  9. Leading game developer & publisher • Hardcore 3D Social Games. • CMUNE publishing platform & Unity3d. • UberStrike • #1 first person shooteron Facebook + mobile. About Cmune

  10. About Cmune investor.

  11. WE are HIRING!

  12. “UberStrike, you feel like you’re playing a console game.” Gareth Davis, Platform Manager, Facebook

  13. UberStrike • # 1 browser-based FPS game worldwide. • 7M registered players. • 6M emails. • #1 FPS on Facebook. • >1.3M MAU. • #1 F2P multiplayer FPS. • Launching on iOS & Android.

  14. 5 lessons learnt from building the #1 FPS for social platform - Key Factors of Success.

  15. “My friend, don’t listen to the crowd.” Lesson #5

  16. The video games industry USD 1B Casual gaming Core gaming

  17. FPS = Multi-Billion Game Genre

  18. “Never underestimate the power • of a new platform.” Lesson #4

  19. Top 10 – Games

  20. Top 25 – Action (…)

  21. “Never underestimate the complexity • to do cross-platform games.” Lesson #3

  22. Web / Social Mobile / tablets HD Mac/PC Client

  23. Web / Social Mobile / tablets HD Mac/PC Client

  24. “Keep learning.” Lesson #2

  25. a. Keep your client seize small. • b. Invest in your infra. • c. Test & track all browsers, all OS, all the time. • d. Unity is easy to prototype, difficult to master. • e. Plugin install experience can be optimized. • f. Unity & Facebook are both changing fast. Be flexible. • g. Developing a good game is magic, keep iterating.

  26. a. Balancing an economy in a F2P game is a science. • b. Balancing a game is an art. • c. Content release is part of growing a game. • d. Iterating on the game while operating it • requires discipline and compromise.

  27. “Invest heavily in your most valuable asset: • your community.” Lesson #1

  28. “Commune” “Community” Participatory Culture Inspiredby: Prof Henry Jenkins - MIT

  29. Participatory Culture - Key Concepts: ･Collective knowledge: the ability to pool knowledge and compare with others toward a common goal (wiki model) ･Peer to peer learning / affinity spaces･ Change attitude toward intellectual property ･Diversification of cultural interest･ Development of skills valued in modern work place ･Empower concept of citizenship･ Ethic challenge * Equal access for all ･ Opportunity to develop and participate cultural competencies and social skills for full involvement (collaboration / networking) ･Editorial feedback: help writters by reading them and giving them feedback online (beta-reading) Participatory culture ･ Art expression･ Civic engagement ･ Strong support for creating and sharing one’s creation ･ Informal mentorship ･Members feel that contribution matters･ Feel strong social connection with one another Inspiredby: Prof Henry Jenkins - MIT

  30. The Blue Box Project

  31. Calling all Map Creators, Gamers • & UberStrike fanatics.

  32. Rapidly prototype ideas and gain real world user feedback from millions of users.

  33. 5M plays in the first 30 days. • It could be your map!

  34. About the Future Of Social & Mobile Gaming.

  35. Top 5 Predictions • #5: Core-Gamingwill be Top Grossing on Web/Social. • #4: Immersive Console-like games will have the fastest growth on mobile/tablets. • #3: Cross-platform and cross-devices games will dominate. • #2: New leaders from Asia/China will emerge & dominate worldwide. • #1: Game as a service will allow global communities to connect, express, learn and create together.

  36. About the Future Of Social & Mobile Gaming.

  37. About the Future Of Social & Mobile Gaming. “The best way to predict the future is to create it.” * Alan Kay

  38. Thank You! • ludovic@cmune.com

  39. NOW HIRING! • JOIN US IN BEIJING !!! • Game Developer (Unity addicted) • Mobile Developer (Unity addicted) • Senior Back-end developer • Operation Director • Analytics guru • Kick-ass Ninjas & Pirates hiring@cmune.com

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