CLOUD BASED LANGUAGE LEARNING MARKET ANALYSIS

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2. CLOUD BASED LANGUAGE LEARNING MARKET ANALYSIS • Cloud Based Language Learning Market, By Training Type (Education and Corporate), By Language (English, Spanish, Chinese, French, German, Japanese and Others) and by Region (North America, Latin America, Europe, APAC and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027

3. Market Overview • In cloud-based language learning, resources are stored in the cloud and can be accessed from mobiles and computers. A cloud-based language learning platform facilitates users to access information and allows data sharing and multi-user collaboration effectively. Growing demand for e-learning technology has increased the demand for cloud-based solutions. Cloud-based solutions offer an ideal environment for a virtual classroom to access information effectively and easily. The majority of cloud computing providers use C-Sharp and JAVA to make cloud servers. Hence, the global language market is expected to witness a significant shift during the forecast period, owing to emergence of cloud-as-a-service. As a result of this, many businesses have shifted to the cloud, offering cloud-based language learning to customers. • The global cloud based language learning market was valued for US$ 202.2 Mn in 2019 is expected to exhibit a CAGR of 13.7% during the forecast period.

4. Market Dynamics- Restraints • Concerns regarding privacy, security, and reliability are expected to hamper the global cloud based language learning market growth over the forecast period • Cloud computing face many challenges regarding data privacy protection such as storage, access, audit, retention, compliance, destruction, audit, and monitoring breaches of different legal systems. Privacy concerns in cloud computing is a technical as well as legal problem. Moreover, security is extremely crucial for some e-learning material. In fact, reliability is also concern in emerging economies, which adopt cloud computing. Thus, these factors are expected to hamper the global cloud based language learning market growth over the forecast period. • Lack of viable revenue and monetization model is expected to hamper the global cloud based language learning market growth during the forecast period • Although cloud-based language learning offers multiple prospects for revenues, there is no standard or set viable model for monetization. Different cloud computing providers across the globe have implemented their own individual strategy, which may or may not profit the customers. Thus, standard model for revenue and monetization is necessary. Therefore, lack of viable revenue and monetization model is expected to hamper the market growth in the near future.

5. Market Opportunities • Advent of cloud-based learning in educational sector can present lucrative growth opportunities • Cloud computing holds enormous potential to transform the education sector. Cloud-based textbooks are ideal substitutes for expensive university textbooks since the digital content is less expensive than printed content. This, in turn, allows students from humble economic background to gain access to quality learning material. There are various companies across the globe focused on transforming the educational sector. For instance, Pearson Education is moving away from being a traditional publishing company and is leading the way in transforming education digitally. Pearson is developing a cloud-based digital platform with a single editorial and authoring and content distribution capability. • Growing eagerness towards learning programing languages is expected to provide major business opportunities • Cloud-based language learning platform overcome geographical barriers with students from around the world learning/interacting with any teacher. Moreover, cloud-based learning offers the best content available for the user, which is expected to boost the market growth. Cloud technologies promote cross-cultural awareness and effective peer communication. This, in turn, supports more and more people to learn different languages at a very small cost.

6. Market Trends • Growing importance of gamification • In a language learning environment, the success of any platform is dependent on its capability to engage customers for a long time. Gamification makes language a fun learning activity, thereby giving it a chance to move away from conventional and repetitive language learning methods. Furthermore, Memrise offers a fun based language learning solution as it aims to make learning a playtime activity. Memrise has turned language and learning facts into a game where the learner grows a colorful garden of memory. So each time the user recalls that word, it helps to grow a little bit – like watering a little flower. • Social learning as a tool of language learning • Social media has become a chief module to connect geographically separated employees and workforces. Cloud-based learning offers collaboration through social media. By social learning, learners create discussion and public notes related to online assets and view up-to-date news feeds of content and activities generated by users and follow colleagues of interest. For instance, Moodle is a customizable and scalable open-source platform that features classroom management, built-in course authoring, and mobile learning along with social learning. It can be used in corporate or business applications. However, it is mainly used in educational institutions, since it is open-source and free to use. • Segment Information: • In global cloud based language learning market by training type, corporate sub segment dominated the global market in 2019, accounting for 50.4% share in terms of value.

7. Competitive Section • Key players operating in the global cloud based language learning market are Sanako Corporation, Duolingo, EF Education First Ltd., Linguatronics LC, Voxy, Inc., Rosetta Stone Inc., Culture Alley, Speexx, SANS Inc., and Lesson Nine GmbH.  • Key Developments • Major market players are focused on product launches, in order to enhance their product portfolio. For instance, in September 2019, Rosetta Stone Inc., a U.S.-based software company, introduced a new language training enterprise solution for corporate customers with unlimited live tutoring and personalized feedback. • Key companies in the market are involved in product launches, in order to expand their product portfolio. For instance, in November 2017, SANS Inc. introduced new Pronunciation Activity Tool, which is part of SANSSpace interactive language learning platform.

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