The Right Audience

1. The Right Audience Geographies Demographics Behaviors

2. The Right Audience Meet Lisa: • A mom of two children in her late 30’s. • Reads the daily or Sunday newspaper at least once a week. • Enjoys Entertainment/Lifestyle articles • And Food/Cooking articles • Uses Sunday inserts to plan her weekly shopping • Spends 3+ hours each day on the internet at home daily, and does the following online: • Researches health conditions • Checks her Facebook page • Enjoys shopping for women & children’s apparel. Source: 2011 Ad-ology Audience Interests + Attitudes Study, Moms.

3. The Right Audience Meet Gary: • A homeowner. • Attends sports events. • Reads the local daily or Sunday print newspaper at least once a week. • Reads the local news section • Uses Sunday inserts to plan his weekly shopping. • Spends 2+ hours per day on the internet at home daily, and does the following online: • Banks • Checks the news & weather • Pays bills • Sends or reads emails • Shops • Checks sports scores Source:2011 Ad-ology Audience Interests + Attitudes Study, Men.

4. The Right Audience Meet Mike: • A young professional with a college degree. • Watches sports, and keeps up with his teams on the web. • Participates in a fantasy sports leagues. • Maintains an active lifestyle; jogs, skis, mountain bikes, and participates in recreational team sports. • Travels domestically & internationally for work & pleasure. • Uses the Internet for both personal & work related purposes, and does the following online: • Check the news • Check his Facebook page • Check sports scores Source: Mediamark Research and Intelligence LLC. 2010.

5. The Right Audience Meet Mary: • Owns a suburban home. • Does not have any children at home. • Enjoys reading books for pleasure and shopping for new clothes. • Spends 2+ hours on the internet at home each day and does the following online: • Plays games • Pays bills • Sends or reads emails • Checks the news & weather • Banks • Votes in polls • Researches health conditions • Checks her Facebook page • Compares prices Source: 2011 Ad-ology Audience Interests + Attitudes Study, Women

6. The Right Audience Meet Sam: • A member of the Baby Boom generation. • Married with grown children. • Owns a suburban home. • Spends time with his children & grandchildren. • Reads the local daily or Sunday print newspaper almost daily. • Reads the local news • And the front page • Prefers to shop at a locally owned business over a national chain store. • Spends 2+ hours on the Internet at home daily, and does the following online: • Sends or reads emails • Pays bills • Checks the news & weather • Banks Source:2011 Ad-ology Audience Interests + Attitudes Study, Generation: Leading Baby Boomers

7. The Right Audience Meet Sara: • An affluent in her early 40’s. • Is married with two children. • Is a homeowner. • Attends sporting events and enjoys golfing. • Reads the local daily or Sunday print newspaper. • Reads the front page • Spends 2+ hours on the internet at home daily, and does the following online: • Banks online • Checks the news & weather • Sends or reads email • Checks her Facebook page • Is planning a vacation within the U.S. • Prefers to shop at a locally owned business over a national chain store. Source: 2011 Ad-ology Audience Interests + Attitudes Study, Affluents