Are You Identifying Your Target Audience in the Right Way?

1. Are Are You You Identifying Identifying Your the the Right Your Target Target Audience Right Way? Way? Audience in in Adidas, one of the most popular sportswear manufacturers in Europe, is best known for making comfortable sports shoes and clothing that come in various styles, colours, designs and shapes catering to the consumer’s needs. Founded in 1949, the brand is a well-known global company that uses the tagline ‘Impossible is nothing’ to communicate to young adults who are their core audience. But who are their target audience specifically? Definitely, the focus is on young adults, especially those for whom fitness and sports is a passion. Need some more details about their target audience? Well, Adidas is a global brand that targets customers in the age group of 15-30 years coming from the upper-middle class or having an affluent background.

2. You must be wondering why such great details are being spoken about Adidas particularly. The context is simple: identifying your target audience. It is the first pre-requisite for any business to stay ahead in the competition. Only after you determine your target consumers can you establish a connection between your brand and audience by making the most of digital digital marketing the present economical condition, having a well-defined target audience is the need of the hour. Because, let’s face it, no business owner can afford to cater to the needs of everyone. In fact, a study by Statista, reveals that Poland currently has the fastest- growing markets and is economically more stable compared to many central and Eastern European countries. By 2023, the country is expected to earn revenues more than 15 million dollars from the e-commerce market which is nearly an increase in profits by 80% and it is more than the year 2018. Salute to the power of target audience! marketing services services. . Taking into account But the problem is, how do you identify your target audience? Relax! In this blog, we’ll tell the factors to consider while determining your target audience. Ready? Let’s continue! Important Important Factors Audience Audience Factors To To Consider Consider When When Identifying Identifying Your Your Target Target 1. Take target audience, analyze who comprises your current customer base. And with that, don’t forget to check out why they buy your products or avail services. Find out what are the common interests and characteristics of your present customers. In other words, you need to know two things – Take a a Look Look At At Your Your Present Present Customer Customer Base: Base: Before finding out all about your Common Common Interests services people are likely to spend their time in. This, in return, will help your audience to connect to your brand in a more relatable way while revealing the buyer behaviour and purchase motivation. The best example would be the automobile company Honda Motor Cycles & Scooter has reported a significant rise in the sales of two wheelers over the last two months while Suzuki accounts for growth in bike sales by 5.7%. Interests: It is all about knowing what kind of products or industry during COVID-19. The Purchase Purchase Objective: Objective: Why should your target consumers buy from you? When searching for a specific product or service, your target audience will be looking for more relevant information that will influence their buying decision. And just by writing two lines about your product or service will never hit the right chord. You can always reach out to the top top SEO SEO agency agency in in India India where the professionals will implement the best marketing strategies and reach out to your target buyers within a quick span of time.

3. 2. 2. Analyze is how useful will be your products or services. To find this out, particularize the features and the benefits. To help you understand this better, here is an example: A logo logo design design company company India India provides professional logo designing services to businesses. Companies engage their services to get an official logo that underlines the business objective. This logo functions as a tool for brand recognition; people will see the logo and immediately recognize the brand’s value and reliability. Ultimately, the logo is attracting more customers and helping in earning higher revenue for the business. Hence, enlisting the benefits of your products/services will help you to determine your target audience more easily. Analyze Your Your Products/Services Products/Services: The next thing that you should be considering 3. 3. Be Be Specific Specific With not here to please everyone, right? Now, you have to be specific about your target audience. And how do you do that? By considering a few factors like age, location, gender, income and occupation. While considering these factors, you also need to keep in mind the psychographics of your specific audience. This shall include attitude, lifestyle, personality and behaviour. Does your product or service resonate with your target audience’s lifestyle? How will your product/service add a value to their lives? Also, don’t forget that your potential customers are likely to browse Google to find out everything about your brand, products, and services. In fact, don’t be surprised if you find them trusting the customer reviews more than your product features! With Selecting Selecting Your Your Target Target Audience: Audience: It is now clear that you are 4. 4. It It’ ’s s Time looks like. But wait a minute. That is not the end of the story! You will need to consider a few more things before you are completely sure of your target audience. Ask the following questions – Time For For Evaluation: Evaluation: By now, you already know what your target audience Is my product/ service affordable? Have I understood all the factors that would drive more sales? Will my target customers encounter any issue while purchasing products or availing services? The best way to guarantee a hassle-free experience to your potential customers is when you create a fast, appealing responsive website for your business. You can engage any leading website India India and build a user-friendly and beautifully designed website. In fact, a survey report highlights that a website’s design creates an impression for 94% of users while a poor consumers to shop from any other competitor. (source: WebFX) website design design company company in in user experience compels 89% of

4. Useful Useful Tips Tips To To Know Know More More About About Your Your Target Target Audience Audience 1. Make your target audience in a more specific manner? Use Google Analytics we say! Obtain critical information about your target audience that is categorized into different sections like location, gender and age. This tool offers valuable insight as you can know who is visiting your website and how relevant is the content for your target audience. Make the the use use of of Google Google Analytics Analytics: Want to find out everything about 2. Consider with your target audience than on the various social media channels. It is important to note that every social media channel caters to a different audience. For example: Twitter has more percentage of younger audience while Facebook has people in various age groups. Also, Twitter is perfect for posting short contents while Facebook is a great platform for marketing long content and videos. To determine the best social media platform to promote your product or service, you can always engage digital marketing services and reap the benefits. Consider Social Social Media Media Analytics Analytics: There is nothing better than connecting 3. Assess want to have affecting your business leads is a poorly performing website. Slow loading, layout, content, colour, design, check out option and proper call to action are a few things that you need to monitor while designing a website for your business. Moreover, a statistics by WebFX reveals that 74% of users are likely to shop from a mobile- friendly website than one that opens only on the computer because people spend as much as 70% time browsing shopping sites on their mobiles. Surprising, isn’t it? So, company and create a powerful website that will influence your target customer’s buying decision successfully. Assess Your Your Website Website’ ’s s Performance Performance: The last thing that you would ever engage an expert web designing Conclusion Conclusion: Targeting your audience is all about building a connection between your brand and potential customers. Defining your target market can be arduous and once you do it, you can engage digital marketing services and promote your brand in a way that resonates with them. By knowing your target audience, you can improve ROI, gain insight into niche categorizations, reach out to your customers more authentically and of course, gain a competitive edge. To know more about us as an SEO agency, reach us on https://www.webguru-india.com/digital-marketing-services    Source Source https://webguru-infosystems-78.webself.net/blog/2020/07/08/are-you- https://webguru-infosystems-78.webself.net/blog/2020/07/08/are-you- identifying-your-target-audience-in-the-right-way identifying-your-target-audience-in-the-right-way

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