Appointment Shopping Sales start at a set time and last only 36 hours.

2. What Is Gilt Groupe? Appointment ShoppingSales start at a set time and last only 36 hours. Call To Action • 5,000 units sold in 30 minutes. • 48% of items sell in the first hour. • 65% of items sell in the first 2 hours. Customer Engagement • Shopping on Gilt is entertainment and sport. • Customers repeat purchases at a high rate. A Lifestyle Experience Fashion, Home, Spa, Fitness, Wine, Travel. Gilt curates offers for all occasions. Brand Partnership • 2000+ brands partner with Gilt multiple times a year. Viral Marketing Invitation-Only Membership Model.

3. Gilt Groupe’s Businesses GILT Women’s RTW Women’s Shoes, Bags, Accessories Jewelry & Watches Beauty, Spa and Fitness Services GILT MAN Men’s RTW Men’s Footwear and Accessories Sports Gear Gadgets Services GILT HOME Bedding and Bath Home Décor Dining and Tabletop Home Office Rugs Electronics Pet Accessories Furniture Lighting Outdoor Living GILT CHILDREN Infant and Children’s Apparel Gear and Accessories Toys and Games Bedding Furnishings and Décor Maternity JETSETTER Resorts Hotels Cruises Travel Experiences GILT JAPAN Women’s RTW Women’s Accessories Men’s RTW Men’s Footwear and Accessories Electronics and Appliances GILT CITY Local services and experiences in New York, Los Angeles, Chicago, San Francisco, Miami, Boston and Tokyo GILT NOIR Private Site for Top Members Exclusive Experiences Early Preview of Events Personalized Services

4. Gilt’s challenges with data Unprecedented amount of information is available for Analytics, but…

5. Gilt’s challenges with data • Data had not been organized for analysis or reporting • Different feeds had different formats • Multiple feeds (internal and external) • Ongoing system changes • Data Engineering talent • Analytic talent • Internal vs. out-sourced solutions • Key Metrics that explain the business • Insights Generation • Telling a Story

6. How SAS helped • Seamless access to variety of data sources in different formats • flat files and database tables • Reports of various degrees of complexity are developed and produced for multiple business constituents • accessing and combining information from any number of sources • On-going Customer Insights • Profiling • Segmentation • Predictive analytics

7. Questions that we can now answer • Who is Gilt Customer • overall and by business • for a specific brand partner • Who is our Best Customer • What are different modes of Gilt usage by our members • How best to activate and retain a customer (individualized approach) • What is the most appropriate e-mail content for each Gilt member • And many others!

8. Case Study 1 – Personalized E-mail Content • More than 30 sales are starting on Gilt daily: which ones should be featured in members’ e-mails to ensure high engagement?

9. Case Study 2 – Cross-Shopping Promotions • Home Shopper Profile • Gilt Women members that we suggest to target for Home campaign: • Are older • Have higher income • With higher education • Have more expensive homes • More likely to live in specific states • Were referred to Gilt • Send out more invitations • Frequent visitors to Home tab • Have purchased specific brands • Demonstrated interest for cross-shopping beyond Home

10. Approach to Success in Analytics