Workshop 2: Listening and Web Presence

Workshop 2: Listening and Web Presence Day 1: Listening Tools and Privacy Best PracticesDay 2: Strategic Internet Presence: Websites and Blogs This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)

Program Overview

Day One: Agenda OUTCOMES AGENDA Leave the room ready to use listening tools and adjust the privacy settings so you can do so safely. Introduction, Overview, and Icebreaker Listening : Why and What Basic Listening More Listening Tools Listening: The Work Flow Introduction To Privacy and Security Reflection FRAMING • Small steps work best • Don’t have to implement all social tools to be successful • Wide range of skills and knowledge in the room • Everyone will participate

Day One: Learning Objectives • To understand and think through how information collected through listening can inform social media strategy decisions and be actionable • To introduce a simple method for using free or low cost listening tools • To provide an overview of online privacy and security issues and to understand how to use Facebook privacy settings

Day 1: Trainer Introductions Day One: Trainer Introductions Insert your photos and names here

Icebreaker • Share Pairs: For each question, find a different person in the room • What is one thing you already know or want to learn about listening and social media? • What is one thing you already know or want to learn about privacy and security on social networks?

Step 1: Why Listen? Link Listening to Strategy Decision-Making or Learning Listening on social media channels means you'll be looking at a lot of data and unstructured information. If you don't have a clear goal and identify who want to listen to, you can get quickly overwhelmed.

Listening Goals: Examples Listening Goals: Examples • To know what's happening online, to have a starting point for an issue or a campaign • To get to know your audience, supporter, networks • To start to realize and observe patterns and have baseline so that you can optimize your online work • To know general trends about civil society • To know what the government is doing online

Exercise: Review Your Strategy and Identify Your Goals Share Pair: Find a partner. Using your social media strategy template and discuss what your goals and audience are for listening. Share your goals.

Keywords: Brainstorm A List • Basic keywords you'll want to monitor are: • Other nonprofit names in your space • Program, services, and event names • CEO or well-known personalities associated with your organization • Other nonprofits with similar program names • Your brand or tagline • URLs for your blog, web site, online community • Industry terms or other phrases that illustrate need

Examples Examples These examples should be localized ….

Keywords • E-Mediat Tunisia • E-Mediat Tunisia • NGO • NGO and Social Media • Civil Society and NGO • Chema Gargouri • 1

California Shakespeare Theater California Shakespeare Theatre California Shakespeare Festival Cal Shakes Jonathan Moscone (name of director) Susie Falk (name of artist) As the season approaches -- the names of that season's directors and productions. Misspellings

Share Pair: Identify Your Words Share Pair: Identify Your Words Share Pair: Find a different partner. Brainstorm a list of keywords. Make notes on the social media strategy template. Write down your keywords on sticky notes and place on the wall.

Group Discussion and Share Group Discussion and Share • What are your listening goals? • What are your keywords?

Basic Listening: Google Alerts Basic Listening: Google Alerts • The easiest way to do listening is to use Google Alerts and with keyword searches. It monitors the web for anything that has been published with your keywords. • Google Alerts can be delivered to your email box, but you are going to learn how to read them in iGoogle. • Let’s do a demo!

Basic Listening: Google Alerts Basic Listening: Google Alerts http://www.google.com/alerts

Basic Listening: Type in Your Keywords Basic Listening: Type in Your Keywords Type in Keywords

Basic Listening: Preview Results Basic Listening: Preview Results Preview results and review

Basic Listening: Select Type and Volume Basic Listening: Select Type and Volume

Basic Listening: Select Feed Basic Listening: Select Feed

Basic Listening: Click on the Orange RSS Symbol Basic Listening: Click on Orange RSS Symbol

Basic Listening: Cut and Paste URL into Word Basic Listening: Cut and Paste url into Word

Basic Listening: Google Alerts Exercise: Create Google Alerts based on your goals and keywords. Cut and paste the feed URL into a word document for later. Here are some examples: Debrief: What Google Alerts did you set up and why?

Few More Listening Tools Few More Listening Tools

Remember Remember • Where and how you search on Social Mention depends on your goals! • Don’t create too many searches at first – you will adjust as you go

Exercise Exercise Practice your keyword searches with Google Alerts, Social Mention, Twitter, and/or Ice Rocket. Remember to cut and paste urls of searches that you want to use into a word document.

Demo: Setting Up Your Dashboard Demo: Setting up Your Dashboard iGoogle is a dashboard that lets you read new content on the web using RSS. RSS allows information published on the social web to be read or published in another place – like your iGoogle dashboard. The benefit is that it doesn't add extra emails and gives you a specific place to do your social media listening. Also, you don’t have to constantly check for new content. There are many other RSS readers available, most are free, but we’re going to use iGoogle because it is easy and simple.

Repeat for all your searches

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Workshop 2: Listening and Web Presence