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The New Normal

Explore the shifting paradigm in public television with insights on media, economics, and audience engagement. Understand the impact of technology, changing norms, and evolving audience behavior. Strategize for success in the era of disruption.

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The New Normal

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  1. The New Normal For Public Television David J. LeRoy Judith M. LeRoy

  2. Was This Our Dad? “Old Values?” • A man should work. • A man should maintain his property. • A man should know his tools, and how to use them. • A man should meet his obligations. • A man should stand on his own two feet. • A man shouldn’t complain.

  3. The Law of Disruption • “technology changes exponentially, but social, economic, and legal systems change incrementally” • It sometimes takes generations to work things out. • Larry Downes The Laws of Disruption

  4. The New Normal -- Economics • New economic facts of life • Employer/employee assumptions • Toxic tsunamis – foreclosures • Pensions, retirement, safety nets • Unemployment at new highs.

  5. The New Normal -- Media • Newspapers are dire straits • And magazines… • Remember the CD --OMG Susan Boyle • And the Walkman replaced by MP3 etc • And now the Internet from dial up to ALWAYS ON!!!

  6. The New Normal -- Convergence • Television would be wiped out like radio • Everything up on the cloud… • Oops • Television viewing has increased and continues to grow… • It was not a zero sum game people just add more media minutes to their day

  7. The New Normal -- Broadcasting • Almost nine out of ten homes are wired • The number of available channels are in the hundreds • Legacy channels have lost audience • And soon we will have Internet streaming • May you live in interesting times

  8. The New Normal – Tale of 2 Tails • Lot of the viewing disappeared into the long tail… • But remember there is also a fat tail where the networks still get lots of viewing • Now for a new normal from ESPN … you can’t make this stuff up.

  9. The New Normal – Public Media • Now for Public Television… eroding cumes, eroding GRPs, eroding member base… • Do we need hits like the Antiques Roadshow? 2/3 only view it, nothing else • The “core” that views prime time has about 15 hours of programming a week.

  10. The Old Mechanical Model

  11. The New Normal – Program Norms • Consider how much TV programming has changed in the last 20 years. • Discovery now has to edit the BBC material because its narrative arcs are too long. The new Sherlock anyone? • The core now spends less time with PTV than a generation ago (25% vs 12% of their viewing time).

  12. The New Normal • Pledge drives… have they, perhaps, worn a bit thin? • Which of our assumptions about the audience and members are still true? • If you keep doing what your doing, you’ll keep getting what you been getting

  13. Last Touch Point Fallacy • We often think the last touch point before pledging is the cause of the behavior • The law of disruption at work

  14. Working with the New Normal • How do we strategize for the new normal? • How has the new normal affected viewing and fundraising, especially pledge? • How do we test our assumptions? • That’s what this meeting is all about.

  15. fin

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