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Navigating Travel Affiliations: Insights and Trends

Delve into the world of affiliations in the travel industry, exploring value, trends, and considerations for investment in programs. Uncover insights from survey results and understand the importance of alignment in strategies. Discover the keys to successful affiliations and decision-making processes in a dynamic industry landscape.

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Navigating Travel Affiliations: Insights and Trends

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  1. Travel Affiliations AKA “Who’s looking out for you?”

  2. Framework Focus for presentation is… • Review Survey results • Identify trends in Affiliation • Answer questions about the value of Affiliations and if you should invest in them. “I don’t care to belong to any club that will have me as a member.”

  3. What is an Affiliation? An Affiliation is a paid membership program that includes elements of one, two, or all three elements. Amex & CWT Tzell and Altour Virtuoso, Signature

  4. Who we are members of? • More than one?

  5. Number of years in program • Loyalty to program Average is 5.5 years

  6. Why go alone? I am always looking/trying new strategies given the ever changing industry landscape. Affiliation relationships only work when strategies align. (Such as Expedia relationship). However, may be looking for alignment in '10. --------------------------------------------------------------------------------------------- I could never find one that gave me a decent value for their cost. Most people I talk to always mention marketing for their reason of membership. We find that between our marketing program and V.coms we cover it almost as good as the affiliates.

  7. Why go alone? Of our corporate business, 95% is actually corporate - being in an American Hub, we do better with our own override agreement, so at this point cost justification to be "affiliated" does not seem to bring a value. --------------------------------------------------------------------------------------------- We are pleased with our success in negotiating solid contracts/overrides without the need to engage in any affiliations as this time.

  8. Who did you used to date?

  9. Why did you dump them?

  10. Why did you dump them?

  11. Top reasons for choosing your affiliation `

  12. Show me the money! `

  13. Yes, go to this Affiliation!

  14. Yes, go to this Affiliation!

  15. Yes, go to this Affiliation! Jay: Anything to add?

  16. Yes, go to this Affiliation!

  17. Yes, go to this Affiliation! Note: No one declined to recommend their affiliation. …Are they all good then?

  18. Will you renew?

  19. Why or why not renew?

  20. Why or why not renew? Note: No one indicated that they were planning on switching. Is your program that good? What is the cost to change?

  21. Who would you switch to and why? For those that answered vast majority indicated that they “didn’t know” who they would switch to. Only a couple votes for Amex, Radius, and TravelLeaders.

  22. Questions from the peanut gallery How does each organization handle other affiliates bidding on the same accounts? What training does your affiliation offer? agent level, management level and owner level? --------------------------------------------------------------------------------------------- Global Presence as it relates to BCD --------------------------------------------------------------------------------------------- I know some members belong to Travel Leaders and would like to see how it has changed since leaving Carlson.

  23. Questions from the peanut gallery Why would an agency belong to more than one. How costly is it to have dual affliations. --------------------------------------------------------------------------------------------- Cost of AMEX membership for affiliate agencies --------------------------------------------------------------------------------------------- Are there other travel companies structured like Tzell? --------------------------------------------------------------------------------------------- What is/are the most important things to you and your agency when you consider an affiliation with another agency (income potential, support services, the brand that you will associate with your agency, etc)?

  24. Questions from your illustrious presenters. Who is looking to sell their ARC to an Affiliate partner? Are there concerns with ARC's renewed interest in denying ARC ownership changes when working with an Affiliate?

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