1 / 5

Publicity Pertemuan 15

Publicity Pertemuan 15. Matakuliah : G0374/Business Writing Tahun : September 2006. Publicity Materials. News released and media kits Booklets Leaflets Pamphlets Brochures Manuals and books Letters Inserts and enclosures Annual reports Posters, bulletin boards and exhibits

rodd
Download Presentation

Publicity Pertemuan 15

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PublicityPertemuan 15 Matakuliah : G0374/Business Writing Tahun : September 2006

  2. Publicity Materials • News released and media kits • Booklets • Leaflets • Pamphlets • Brochures • Manuals and books • Letters • Inserts and enclosures • Annual reports • Posters, bulletin boards and exhibits • Audiovisual materials • Speeches and position papers.

  3. News release It is used to announce the important events of a company, including grand openings, responses to a crisis, or changes of leadership.

  4. Media kit • To support the publicity gained at staged events such as press conferences or open house. • It includes a basic fact sheet of information about the event, a program or schedule of activities and a list of the participants and their biographical data. • The kit also contains a news story about the event for the broadcast media, news and feature stories for the print media, and photos and brochures.

  5. The Purposes

More Related